Marketing Director

2 weeks ago

Petaling Jaya, Malaysia Abbott Laboratories Full time

**Primary Job Function**:
Partner with all levels within the organization to develop, implement and execute marketing strategies that increases market share and revenues to deliver an efficient division margin aligned with Affiliate’s goals. Key driver in leading commercial’s marketing plan and accountable for success of executing approved planned marketing strategies.

Drive sales and execute the E-Commerce Strategy aligned with the overall business goals and marketing strategies in the market. Ensure Abbott brands lead in all aspects along the digital path to purchase to drive demand. Collaborate with Commercial, Brand Marketing and Shopper Insights teams and agencies to develop and deliver integrated Joint Business Plans for eCommerce in their market.

**MAIN RESPONSIBILITIES**
- Responsible to lead and oversee overall marketing department activities including budget management.
- Guide and lead the development and execution of country marketing plans including definition and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion)
- Responsible to design/evaluate and implement Abbott Nutrition Malaysia marketing vision and strategy in alignment to support business’s goals, not limited to ideation, planning, budgeting, production, and implementation of marketing plans, but to include e-commerce activities such as point of sales materials and promotion
- Formulate and implement short-term and long-term business plans for sustainable growth and capture market share through innovative ideas and insights to support the strategy formation for both retail and ethical channel through collaboration with respective commercial teams.
- Collaborate with Commercial leaders to develop strategic direction of 5 Core Brands across 7 trade channels including (Ensure, Glucerna, Pediasure, Similac, Intellipro and Arize) leading one of Asia Pacific’s full assortment of brands for retail channel.
- Work closely with Ethical Sales leaders to develop strategic Ethical based marketing programs for all core brands including CMEs and KOL engagements.
- Lead the IBP Plans for all brands and deliver to key Retailer and Distribution partners across Malaysia.
- Partners with commercial leaders, collaborate with sales team to develop and delivery of marketing programs that drives sales execution in both conventional and e-commerce space including a Gross Merchandising Value (GMV) and Market Share target for self.
- Take Lead in conducting market research and partner with both Global and Local teams to develop marketing plans for new product launches for Abbott Nutrition Products.
- Responsible for the development of all external engagement programs including the responsibility to drive scientific education across multiple stakeholders including IMFED and the Diabetic Lifestyle Program.
- Guide and lead the development and execution of country marketing plans including definition and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion)
- Establish external-focused consumer database/intelligence to identify targeted product communication plans to enhance market share of Abbott Nutrition products, both conventional and e-commerce space to support effective development and implementation of marketing strategies.
- Build strong omni-channel trade marketing strategies for Abbott Nutrition brands by defining what differentiates Abbott Nutrition brands in each segment (Adult, IMF, Pediatric, etc.) leveraging segmentation data, strong market understanding, categories comprehension, shopping behavior understanding and insightful thinking, digital insights and healthcare trends.
- Effectively deal with ambiguous information, anticipate marketplace activities, and proactively equip contingency plan scenarios given extreme competition, customer, and governmental volatility.
- Responsible and accountable for the commercial and shopping fundamentals definition and execution (5p’s: Product, price, placement, promotion, and POP) to support the brands & portfolio healthy development and profitable growth across online and offline retail environments.
- Responsible for Abbott’s first party data collection and analsysis to drive optimizations on customer acquistions.
- Working closely with relevant parties on product knowledge ensuring products and services are marketed in accordance with compliance requirements.
- Collaborate with Global Marketing, Marketing Services, other geography marketing leaders, local commercial, marketing team to develop tools, messages, data and others marketing related programs to be executed locally.
- Identify and develop talent pipeline with relevant stakeholders to create not succession planning but an agile team within organization.

**QUALIFICATIONS**

**Education**
- Tertiary qualifications i

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