Community Operation Specialist 社群运营专员

6 months ago

Kuala Lumpur, Malaysia HEALTH GEM SIGNATURE SDN. BHD. Full time

**Position Overview**:
As a Community Operations Specialist, you will be responsible for interacting with our online community, enhancing brand image, promoting user engagement, and increasing user loyalty. You will manage and monitor social media platforms, actively engage with fans, users, and potential customers, maintain a positive community atmosphere, and relay user feedback to relevant teams.

**Responsibilities and Tasks**:

- Maintain daily interactions on various social media platforms, including but not limited to responding to comments, messages, and direct messages.
- Develop and execute community operations strategies to increase user participation and interaction frequency.
- Analyze user behavior and trends to formulate corresponding community management strategies.
- Coordinate with the marketing team to ensure social media content aligns with brand promotion.
- Design and implement online community activities, including Q&A sessions, giveaways, and topic discussions, to enhance user participation.
- Address user questions, complaints, and feedback, provide satisfactory solutions, and maintain positive user relationships.
- Monitor public sentiment and reputation on social media platforms, addressing negative comments and situations promptly.
- Generate regular social media reports, analyze interaction data and trends, and provide improvement suggestions.

**Qualifications and Requirements**:

- Bachelor's degree or higher in marketing, media, journalism, public relations, or related fields preferred.
- Excellent communication skills with fluent writing and clear verbal expression in Mandarin.
- Deep understanding of social media and online communities, with a focus on industry trends and user behavior.
- Creative thinking ability to create appealing social media content and activities.
- Capability to handle user issues and complaints, with problems-solving skills.
- Proficient in operating social media platforms, familiar with social media tools and analytics software.
- Strong team collaboration skills, able to coordinate with different departments to achieve common goals.
- Sensitivity to numerical data, capable of analyzing and interpreting social media metrics.
- Cross-cultural communication skills to effectively engage with users from diverse backgrounds.

**职位概述：**

作为社群运营专员，您将负责与我们的在线社群互动，增进品牌形象，促进用户参与并增加用户忠诚度。您将管理和监控社交媒体平台，与粉丝、用户和潜在客户积极互动，维护积极的社群氛围，并将用户反馈传达给相关团队。

**职责和任务：**
- 维护各社交媒体平台的日常互动，包括但不限于回复评论、留言、私信等。
- 制定并执行社群运营策略，增加用户参与度和互动频率。
- 分析用户行为和趋势，制定相应的社群管理策略。
- 协调与营销团队合作，确保社交媒体内容与品牌宣传一致。
- 设计并实施在线社群活动，包括问答、抽奖、话题讨论等，以增加用户参与。
- 回应用户问题、投诉和反馈，提供满意的解决方案，维护良好的用户关系。
- 监控社交媒体平台的舆情和声誉，及时处理负面评论和情况。
- 定期生成社交媒体报告，分析互动数据和趋势，提供改进建议。

**资格和要求：**
- 本科以上学历，市场营销、传媒、新闻、公共关系或相关领域优先。
- 具备出色的沟通能力，华语书写流畅，口头表达清晰。
- 对社交媒体和在线社群有深刻的了解，关注行业趋势和用户行为。
- 具备创造性思维，能够制定吸引人的社交媒体内容和活动。
- 能够处理用户问题和投诉，具备解决问题的能力。
- 熟练掌握社交媒体平台操作，熟悉社交媒体工具和分析软件。
- 良好的团队合作精神，能够与不同部门协调合作，以实现共同目标。
- 对数字数据敏感，能够分析和解读社交媒体指标。
- 具备跨文化交流能力，能够与不同背景的用户有效沟通。

**Salary**: RM7,000.00 - RM10,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday
- On call

Supplemental pay types:

- Overtime pay
- Performance bonus

**Language**:

- Mandarin (required)
- 华语 (required)
- Chinese (preferred)
- 中文 (preferred)

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