Marketing Manager
5 months ago
**Responsibilities**:
- Trade and Consumer programs: Plan and meet sales goals on new product launches, seasonal, tactical promotions and yearly dealers incentive guidelines. Support off-site activities ie. dealers event or corporate reach out activities.
- New product launches: Strategically plan and manage new products launch campaigns with Marketing Communication for consistent brand message.
- Management of POSMs: timely B2B profit flash, newsletter, product directorym, sales kit and promotional POSMs. Premium sourcing for seasonal promotions with cost-effectiveness.
- Data analysis: Gather report and analyse accounts buying trend and support sales team with findings for business improvement and growth opportunities.
- Administrative: Measure the performance of campaigns and provide reporting of KPIs. Provide timely profit flash and monthly marketing MALMEC report.
**Requirements**:
- Bachelors degree in marketing, public relations or any other related field with minimum of at least 6 years experience in marketing, communications or public relations with demonstrated success / proven track record.
- Confident, driven and dynamic leader.
- Entrepreneurial mindset with strong creative, strategic, analytical, organizational skills.
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
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