Product Manager
3 days ago
Develop and take lead in brand/trade strategies and marketing plan for portfolio assigned.
- Plan and execute marketing campaigns activation, including building launch plan and review regulatory issues related to new product.
- To develop and take lead in driving trade fundamentals i.e., establish the right merchandising guidelines & types of POSMs according to different channels.
- Develop, monitor and track annual budgets on sales revenue and marketing expenditure to drive profitability of the brand. Recommend solutions and implement improvements to meet annual target.
- Proactively seek out for new opportunities or identify business gaps through ongoing analysis/review of consumer, category, channel/customer and competitive study as part of brand performance situation assessment.
- Build productive working relationship with sales team, finance and warehouse to manage day to day operations.
- Work closely with factory to monitor packaging and inventory order/forecast to ensure stock availability.
- Key liaison person working in collaboration with principal on brands’ expectation and direction. Prepare monthly, quarterly and annual report for business review.
- Manage and coach direct report(s) to achieve individual and team goals.
**Key Requirement**:
- Bachelor’s degree in Marketing or equivalent
- Minimum five (5) years’ experience in brand /product management/marketing, preferably in the consumer goods industry
- Demonstrates business acumen in current market trend and movement
- Good interpersonal and communication skills
- Strong presentation and project management skill
- Proficient in Excel & PowerPoint tools
- Able to multi tasks in fast pace environment
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