Sales Marketing Manager

2 weeks ago


Port Klang, Malaysia ILM LOGISTICS (M) SDN BHD Full time

Sales and marketing managers plan and direct the development, promotion and sale of an organisation's goods and services.

Work is in offices and may involve travel and attendance of conferences and other special events.

Suitable for people who can communicate clearly, have strong people skills and are reliable. Skills in administration and management are also important.
- plan the sales and marketing policies and plans of an organisation
- help develop new products and services using market research
- organise and control sales activities; set product mix, sales areas and customer service standards
- identify new target markets
- analyse and report on advertising and marketing campaigns
- report on sales and ensure sales targets are reached
- manage and develop sales and marketing staff
- direct sales methods and arrangements by setting prices and credit arrangements.

1. Marketing Strategy
- Analyse market research to derive data-driven insights on industry trends, competitor strategies, and customer behavior.
- Innovate marketing approaches, proposing new ideas based on data-driven insights and market analysis.
- Measure effectiveness of marketing campaigns, track OKRs & KPIs, and provide regular reports on marketing performance to stakeholders.
- Oversee, assess, and manage marketing budgets, ensuring cost-effective go-to-market activities.

2. Lead Generation, Engagement and Management
- Create and drive lead generation strategies, such as targeted advertising campaigns, to acquire prospective leads.
- Build a community by engaging with customers and stakeholders on social media platforms and other relevant online communities to foster discussions, respond to inquiries and feedback, and organising events or webinars to connect with the target audience on a deeper level.
- Implement and manage a CRM system to track interactions with leads and customers, personalise communication, and nurture relationships over time.

3. Content Management
- Develop comprehensive content strategies across various channels, including text, visuals, and videos, fostering brand awareness and audience engagement.
- Explore opportunities for content partnerships with relevant organisations or influencers in the mental health space to expand reach and credibility.

4. Brand Communication
- Lead integrated marketing communications (IMC) initiatives, ensuring cohesive brand messaging.
- Maintain brand assets and monitor their use across partners and platforms, ensuring that brand representation aligns with guidelines and promptly rectify any misrepresentation.

5. Website Management
- Optimise user experience across website and digital platforms through usability testing, site navigation enhancements, and landing page optimisation to boost conversion rates and customer satisfaction.

Pay: RM4,000.00 - RM7,000.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Parental leave

Schedule:

- Fixed shift

Supplemental pay types:

- Commission pay

**Education**:

- Bachelor's (preferred)

**Experience**:

- Sales Marketing: 5 years (preferred)

Expected Start Date: 05/01/2024


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