Associate Manager, Campaign Management
3 days ago
**Responsibilities**:
- Lead the Campaigns team in the strategy, conceptualization, development and execution of a series of integrated, multi-channel marketing campaigns to drive engagement and achieve sales targets while ensuring proper delegation of projects
- Plan the onsite campaign calendar based on major events, trends/themes, seasonality, merchandise mix and key business objectives
- Lead a team of 20+ in managing the overall day-to-day operational campaign management for Malaysia, Singapore, Hong Kong and Taiwan markets ; ensuring all campaigns are delivered effectively and on time, as well as properly distributed across all marketing channels
- Work with Commercial, Analytics and Revenue teams to plan, execute and ensure the profitability of tactical campaigns and efficient category management
- Understand and utilize various analytics, reports, and platforms to achieve daily objectives, and to analyze and optimize campaign performance
- Work with onsite and design teams to develop conceptual user journeys and landing pages across campaigns, with respect to customer experience
- Oversee copywriting and the creative brief sent to the design team for marketing asset creation
- Communicate and collaborate with multiple teams across Buying, Operations, and various local and regional marketing channels (paid channels, onsite, CRM, social media, PR, partnerships, SEO, etc.), to ensure effective multi-channel campaign execution
- Develop and execute go-to-market strategies for major brand launches and celebrity designer collaborations
- Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns
- Lead and coordinate various Onsite projects ; work closely with various stakeholders to implement various Onsite initiatives
**Requirements**:
- Bachelor’s Degree in any related fields.
- Minimum 4 - 5 years working experience in Campaigns management or similar role
- Extremely high level of attention-to-details, organized, and ability to adapt to fast paced environment
- Familiar with Google Analytics or equivalent tool is an additional value, capable of interpreting data and reports
- Good communication skills and interpersonal skills
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment
**The ZALORA Story**
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.d3CL90ecqv
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