Digital Marketing and E-commerce Manager

2 weeks ago

Kuala Lumpur, Malaysia Big Corridor Sdn Bhd Full time

**Role Overview**:
The Digital Marketing and Ecommerce Manager will lead the development and implementation of the overall digital media and marketing strategies to drive digital presence and grow the ecommerce business. He/she will be working with agencies and with the various department heads in strategy and execution of plans to achieve targets. This manager will need to be a strong communicator, adept at all areas pertaining to the function and will be reporting to the Head of Marketing and Communications.

**Ecommerce Business Acceleration**
- Responsible for the sales and performance of the Porcelain online business including but not limited to the

**Webstore and all Marketplaces.**
- Create and maintain E-commerce marketing calendar and promotions.
- Drive brand’s Ecommerce growth by developing campaigns and ensuring ecommerce principles are incorporated to provide the desired brand and consumer experience.
- Serve as liaison in between all platform PiCs and to maintain relationship with necessary vendors and marketplace Account Managers.
- Keep up to date with competitors and trends to ensure Porcelain remains highly competitive.
- Build and monitor the entire funnel for the ecommerce business.
- Responsible for closing all gaps in the ecommerce business, including but not limited to order processing, client enquiries, fulfilment by partnering with the right department.
- Responsible for all website content and for creating and implementing the content strategy to ensure objectives are met

**Paid Marketing**
- Define right paid media channels and allocate budget and resources to maximize result
- Deliver robust leads acquisition campaigns with detailed tracking and optimization to improve sales leads and conversion success
- Manage various channels from user experience, the user journey, search engine optimization (SEO), search engine marketing (SEM), AB testing and re-targeting
- Perform daily optimisation of campaigns, budget allocation, bid management, ad creative and landing page testing to maximise ad spends

**Performance Marketing & Marketing Analytics**
- Optimize digital media strategy for all campaigns and creatives to drive engagement & conversion and evaluate the key metrics and media performance
- Provide regular reporting of all digital campaigns and activities, and assess against goals (ROI, ROAs and KPIs)
- Monitoring results from web analytics tool and make required optimizations
- Identify new opportunities to drive digital growth through close monitoring of consumer trends and insights
- Appraise important metrics that affect website traffic, service quotas, and target audience
- Other data reporting, analysis, and presentation to key stakeholders

**Others**
- Partner closely across multi-disciplinary teams (Operations, Inventory, Marketing)
- Manage and lead the Digital Marketing Team in Singapore and/or Philippines
- Manage and track digital marketing budget
- Maintain positive relationships with key stakeholders such as channel account managers and agencies.

**Job Requirements**:

- Min. 5+ years of Digital Marketing and Ecommerce experience
- At least one-year of management experience
- Bachelor’s Degree in a relevant field (Marketing, Computer Science, Business)
- A team player and a self-starter with proactive attitude
- Impressive track record as a Digital Marketing strategist or Performance Marketing manager
- Highly proficient in Shopify, Google Analytics, Meta and Microsoft 365
- Working knowledge of web design, CSS and HTML and AI tools a plus
- Strong ability to strategize and execution competency
- Analytical, data and results-driven thinking
- Strong problem solving skills
- High level of both verbal and written English

Pay: RM8,000.00 - RM10,000.00 per month

Schedule:

- Monday to Friday

Application Question(s):

- Are you proficient in Shopify, Google Analytics, Meta and Microsoft 365?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 5 years (preferred)
- E-commerce: 5 years (preferred)
- Management: 1 year (preferred)

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