Public Relations Executive

1 week ago

Petaling, Malaysia Bcw Global Full time

**Responsibilities**:
As the global communications agency in the business of moving people, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW’s commitment to moving people starts with our employees. Here you’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them learn and grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

As an Account Coordinator/Assistant Account Executive, you will contribute to BCW’s performance by engaging in day to day client activities under the supervision and guidance of senior team members. You are required to actively learn the ropes and support the senior account team members to manage client relationships and integrated communication (IC) programs, satisfying and delighting clients and generating new business. You will also be expected to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

**CORE JOB RESPONSIBILITIES**

**Client Service**:

- Be knowledgeable about your clients, their industries and competitors; stay updated on client trade publications, national/regional news outlets.
- Be a keen learner and know the technicalities behind skilled writing to be able to draw up.
- actionable client communications materials such as status reports, campaign summary reports, general activity reports etc., under guidance and supervision.
- Be a keen observer and learn how your senior team members service clients through decisive consulting, problem-solving and relationship-building.
- Actively participate in team and client meetings and be comfortable sharing and presenting your views internally and in front of client, if appropriate.
- Learn to use the BCW proprietary tools such as Digital Catalyst Cards and the Creative Catalyst Network.
- Learn about research and measurement methodologies and resources and use them to support the account team in IC programs.
- Monitor media coverage of clients and support the account team on daily administrative tasks.
- Play an active role in coordinating press materials and events such as press kits, releases and press conferences.
- Learn the social media trends and the support the seniors on implementing social media/digital programs.

**Business Development**:

- Listen attentively during client meetings for potential opportunities and suggest ideas to your senior team members as they could lead to new business.
- Assist the senior members of the team with research, case studies and other materials for client presentations, new business proposals, pitches and industry award submissions to drive business for BCW

**Teamwork**:

- Be an active and enthusiastic team player and proactively assist the senior members of the team to design and implement effective client strategies
- Be receptive to ideas, opinions and insights from team members and be able to work as a team to support each other
- Consistently demonstrate integrity and credibility and build trust through inclusive behavior

**Financial Management**:

- Record time in Maconomy in a timely manner
- Make supervisors aware of your time so the business can be managed profitably
- Liaise with third party suppliers like couriers, venues, caterers
- Support the senior members of the team in billing and invoicing

**Agency Responsibilities**:

- Use BCW’s intranet and resources; keep your profile updated.
- Help recruit top talent by knowing our capabilities and network
- Adhere to BCW’s confidentiality and disclosure agreements and code of ethics/conduct.

Benefits

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