Public Relations

4 days ago

Petaling Jaya, Malaysia Heineken Full time

This role forms part of new Connected Experiences Team that is responsible for managing and optimizing all consumer experiences and touchpoints with the objective to strengthen our consumer connections and maximize our return on investment. The PR & Influencer Manager takes ownership of the PR function, acting as the voice of HMB’s portfolio and brands towards press and key opinion leaders / influencers and developing & executing a content strategy that has impact in Malaysia_
- _
**_Measure of Success:_**
- Develop and drive the vision for all PR/Earned and Influencer content across media touchpoints to drive presence and media value that is qualitative for key consumer audiences, ultimately driving Brand Power._
- Leadership & accountability: Lead PR and Influencer Content strategy to maximize portfolio and brands presence in market:

- Achievement of Gross Savings Target (EUR mil) for commercial initiatives - as per annual target
- Coverage quantity & quality: delivering positive coverage for HMB’s portfolio, brands, marketing initiatives & team
- Share of Voice against competitor
- Partner with Brand Teams ensuring consistency in brand tone-of-voice
- Partner with Media team to manage & balance optimization of media buying against KOL and branded content delivery
- Support Corporate Communications in HMB’s overarching internal and external category communications strategy to improve perception of the alcohol and beer category
- Lead in-house PR team

**Delivery of PR & Earned Strategy**:

- Define a clear PR/Earned Strategy that drives pull and impact, growing HMB’s SOV in market through:

- Consumer press & platforms to grow presence of our brand portfolio beyond paid media buying and traditional press releases
- Industry press to grow awareness of marketing initiatives and team excellence
- Trade press in partnership with CAL to support Employer branding

**Provide PR services for all brands in the portfolio**:

- Develop & implement integrated and standalone Public Relations strategy and campaigns for portfolio brands, in line with communications objectives and brand activities.
- Form & maintain ongoing relationships with press and media partners
- Oversee the creation of all brand-led PR communications and their deployment to internal and external stakeholders, whether supporting PR specialist and/or agencies in development of press releases and content where required
- Manage PR-related activities and press management at brand events
- Monitor and provide analysis of brand and competitor media coverage
- Collaborate closely with Marketing, Corporate Communications, and Legal teams, as well as external agencies and other stakeholders

**Advisory on Brand Communications and Crisis Management**:

- Ensure brand communications are in line with brand identity and direction
- Advise on placed content direction and communications directions for brands - social media / microsites
- Advise on potential reputational issues arising out of brand communications:

- Form Point of contact during crisis between Brand and Legal teams
- Suggest comms to minimise risks / advise on responses to social media queries
- Proofreading / copy editing for brand microsites, social media posts

**Delivery of KOL Content Strategy**:

- Take ownership of the development and execution of the Influencer Marketing Strategy to amplify brand power, awareness, engagement and drive commercial performance from a content perspective
- Set up and oversee ongoing relationships with influencers on a portfolio level, partnering with brand teams to ensure consistency on brand tone-of-voice, working closely with media manager and agency
- Measure, analyse and report on influencer effectiveness across different channels in partnership with media manager and media agency to give full overview based on content and investment. Utilize insight to guide and improve further campaigns
- Coordinate with brand and media team on marketing calendars, identifying new partnership opportunities.
- Maximize spend against ROI and build longer term relationships that are exclusive

**Create cross-brand and category programmes to elevate beer culture**:

- Partner with CAL to develop overarching communications strategy and oversee implementation of initiatives designed to raise the profile of the category and Responsible Consumptions initiatives in general, improving the perception of beer in Malaysia
- Engage a range of internal and external stakeholders in order to achieve these aims
- Collaborate closely with Marketing, Corporate Communications, and Legal teams, as well as external agencies and other stakeholders

**Leadership, team & Stakeholder management**:

- Oversee PR team activities, mentoring team to manage workload
- Develops and inspires others - develops team members, improving skills and capabilities. Provides, seeks and accepts feedback from team and stakeholders. Supports the diverse contribution of others. Engages others through effect

  • Public Relations Executive

    2 months ago

    Petaling Jaya, Malaysia The Edge Asia Full time

    Our client is a creatives and relevance branding impact to a wide range of clienteles. **Key responsibilities**: - Cultivate and maintain strong relationships with journalists, reporters, editors, and other media professionals. - Proactively pitch story ideas and press releases to media outlets to generate positive media coverage. - Respond to media...

  • Public Relations Intern

    1 week ago

    Petaling Jaya, Malaysia IOLI COMMUNICATIONS SDN BHD (1209622-M) Full time

    A fun loving internship/industrial training position here at a home-grown boutique PR Agency in the heart of Petaling Jaya. Interns will be immersed in a real-life PR agency where they willl learn not only from Senior PR practitioners but from the very experienced CEO herself. **Perks**: - Birthday leave, 3-day leave within the Internship Period observed -...

  • Public Relations Executive

    1 week ago

    Subang Jaya, Selangor, Malaysia The Edge Asia Full time

    Our client is a creatives and relevance branding impact to a wide range of clienteles.Key responsibilities: Cultivate and maintain strong relationships with journalists, reporters, editors, and other media professionals. Proactively pitch story ideas and press releases to media outlets to generate positive media coverage. Respond to media inquiries promptly...

  • Global Public Relations and Communications Manager

    3 weeks ago

    Petaling Jaya, Malaysia Bjak Full time

    Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. As we continue to expand our global presence,...

  • Public Relations for Sales Department

    3 weeks ago

    Petaling Jaya, Malaysia Lyra Advertising Solutions Full time

    Lyra Advertising Solutions, an offline advertising and marketing company that specialise in face-to-face marketing channels in bringing clients' brands and products to their targeted customers and executing brand activation. We have engaged with a vast and various clientele in delivering corporate and professional customer services to their key...

  • Public Relation

    2 weeks ago

    Hang Tuah Jaya, Malaysia HM PERFUME SDN BHD Full time

    Authorised dealer by GOVEAN MALAYSIA Urgent Hiring Notice 1 week only! Location : Taman Limbongan Indah, Melaka Requirements: - Education Level: SPM, Certificate, Diploma, Degree (Fresh Graduate are welcome) - Prefer immediate started. - No need experience - Able to start immediately (urgent hiring) Responsibility: - Engage with outdoor event,...

  • Public Relations Intern

    1 week ago

    Subang Jaya, Selangor, Malaysia IOLI COMMUNICATIONS SDN BHD (1209622-M) Full time

    A fun loving internship/industrial training position here at a home-grown boutique PR Agency in the heart of Petaling Jaya. Interns will be immersed in a real-life PR agency where they willl learn not only from Senior PR practitioners but from the very experienced CEO herself.Perks: Birthday leave, 3day leave within the Internship Period observed An Apple...

  • Public Relation

    1 week ago

    Hang Tuah Jaya, Malaysia HM PERFUME SDN BHD Full time

    Authorised dealer by GOVEAN MALAYSIA Urgent Hiring Notice 1 week onlyLocation : Taman Limbongan Indah, MelakaRequirements: Education Level: SPM, Certificate, Diploma, Degree (Fresh Graduate are welcome) Prefer immediate started. No need experience Able to start immediately (urgent hiring)Responsibility: Engage with outdoor event, autoshow, Event promotion...

  • Public Relation Officer

    2 weeks ago

    Petaling Jaya, Malaysia Stars International school Full time

    STARS International School is an academically driven institution with an outstanding record of high performance. We are looking for a qualified and driven individual with experience as an academic consultant to join our dynamic team. The role holder is responsible for driving student enrollment in the school by prospecting, nurturing prospective leads, and...

  • Global Public Relations and Communications Manager

    1 week ago

    Subang Jaya, Selangor, Malaysia Bjak Full time

    Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.As we continue to expand our global presence,...

  • Manager, Regional Public Affairs

    3 weeks ago

    Petaling Jaya, Malaysia Grab Full time

    **Company Description** Life at Grab** At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast...

  • Public Relations for Sales Department

    1 week ago

    Subang Jaya, Selangor, Malaysia Lyra Advertising Solutions Full time

    Lyra Advertising Solutions, an offline advertising and marketing company that specialise in face-to-face marketing channels in bringing clients' brands and products to their targeted customers and executing brand activation. We have engaged with a vast and various clientele in delivering corporate and professional customer services to their key...

  • Assistant Manager, Regional Public Affairs

    3 weeks ago

    Petaling Jaya, Malaysia Grab Full time

    **Company Description** Life at Grab** At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast...

  • Executive, Public Relations

    1 week ago

    Subang Jaya, Selangor, Malaysia Ninja Van Full time

    Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000...

  • Team Leader

    2 weeks ago

    Petaling Jaya, Malaysia Le Meridien Petaling Jaya Full time

    To manage all functions related to the cleanliness of the hotel’s public and back-of-the house areas. - Ensures Housekeeping Attendants deliver the brand promise and provide exceptional guest service at all times. - Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to make sure problems...

  • Director Public Affairs, South East Asia

    3 weeks ago

    Petaling Jaya, Malaysia Abbott Laboratories Full time

    Primary Job FunctionDevelop and execute strategic plans, programs and stories that deliver high impact results focused across 5 key areas: Storytelling and Media Relationships, Content, Proactively Managing Issues, Engaging Employees, and Driving / Supporting the Business. Effectively work with and support country and other regional team members, Business...

  • Director Public Affairs, South East Asia

    4 weeks ago

    Petaling Jaya, Malaysia Abbott Laboratories Full time

    Primary Job FunctionDevelop and execute strategic plans, programs and stories that deliver high impact results focused across 5 key areas: Storytelling and Media Relationships, Content, Proactively Managing Issues, Engaging Employees, and Driving / Supporting the Business. Effectively work with and support country and other regional team members, Business...

  • Patient Relations Executive

    3 weeks ago

    Petaling Jaya, Malaysia Assunta Hospital Full time

    _**Job Purpose : -**_ Patient Relation Executive works with patients and their families to address concern or special needs that may arise during their course of treatment within the hospital setting. - **Duties and Responsibilities : -**_ 1. Overseeing the overall Patient Feedback Management through investigation & resolution. 2. Collect data about...

  • Customer Relations Executive

    2 months ago

    Petaling Jaya, Malaysia Talreso Consultancy & Advisory Sdn. Bhd. Full time

    **Job Descriptions** - Expanding the customer base by upselling and cross-selling banking products and services. - Educating customers around products and alternative digital banking platforms. **Requirements**: - SPM, Diploma /Bachelor's Degree in equivalent course. - Ex Cabin Crews, Service Industry and Public Relation background are highly encouraged to...

  • Customer Relations Executive

    2 days ago

    Petaling Jaya, Malaysia Talreso Consultancy & Advisory Sdn. Bhd. Full time

    **Job Descriptions** - Expanding the customer base by upselling and cross-selling banking products and services. - Educating customers around products and alternative digital banking platforms. **Requirements**: - SPM, Diploma /Bachelor's Degree in equivalent course. - Ex Cabin Crews, Service Industry and Public Relation background are highly encouraged to...