Digital Content Editor and Strategist

2 days ago


Kuala Lumpur, Malaysia BRIGHTTAIL DIGITAL SDN. BHD. Full time

Designation : Digital Content Editor And Strategist Brighttail is a full-service B2B Marketing as a Service (MaaS) agency with core strengths in marketing strategy, branding, demand generation, martech and webdevelopment. Our unique approach to providing marketing as a service (MaaS) givesB2B technology firms a fully integrated team of experts dedicated to achieving their growth ambitions. Founded in 2016, we proudly serve clients all around the worldfrom our offices in Silicon Valley, Malaysia, and the United Kingdom. We are primarily targeting international clients in US, UK and European countries and we have since signed contracts with global key players such as Digital Toucan(London, UK), BitVoodoo (Zurich, Switzerland), Federated Wireless, Inc. (Virginia, US) and many more. We are now looking a B2B Content Editor to oversee content production for our portfolio of technology brands across B2B sectors (semiconductors, SaaS, robotics, and more) for the target countries in US, UK, European countries (Hereinafter to be referred as 'œTarget Countries'
- ¬ Work closely with relevant stakeholders; internal client managers and clients tounderstand tech solutions/services, target audience, business needs and competitor activities in the market ï
- ¬ Conduct extensive research to ensure technology-based content for our B2Btechnology clients is accurate and up-to-date ï
- ¬ Proofread and edit text at various stages of the writing process, working closelywith authors to strengthen content structure, improve style, and resolve inconsistencies or grammatical errors. ï
- ¬ Set content standards and create content production frameworks that sustainably promote the upscaling of the content production process. ï
- ¬ Responsible for content quality assurance,and editing; implement high-quality content (content, ad texts, keywords, and negatives) aligned with the searchengine marketing (SEM) strategies ï
- ¬ Leveraging on advanced knowledge of SEO and content development for thepurpose of optimizing content across all digital and social media platforms ï
- ¬ Contribute to the development of internal style guides and evangelize their use. ï
- ¬ Make calls on the style, tone, and voice of content. ï
- ¬ Leveraging on analytical tools to analyze and assess content engagement across social media platforms and determine trends in clients' interactions ï
- ¬ Work closely with the digital, creative, and web development teams to deliver best-in-class content marketing programs ï
- ¬ Empower our team of content writers to produce better content consistently. Job Requirements ï
- ¬ Bachelor's degree in English, Linguistics, or related field; preferably froma US/UK university. ï
- ¬ Ideally, 5+ years of demonstrated excellence in content creation and editing; experience with both mechanical and substantive editing. ï
- ¬ Expertise in digital content creation and editing technical content for nontechnical audiences as well as social media management ï
- ¬ Intimate knowledge of at least one style guide (e.g., Chicago Manual of Style, MLA, APA) ï
- ¬ Knowledge with Atlassian's software products ï
- ¬ Advanced knowledge of CMS technologies, CMS troubleshooting, social mediaand the technologies that support it. ï
- ¬ Expertise with SEO guidelines and web analytic (Google Analytics, etc) ï
- ¬ Advanced knowledge of SEM ï
- ¬ Strong writing/editing/proofreading skills and an excellent portfolio ï
- ¬ Proven track record in managing publication material on different digital andsocial media platforms ï
- ¬ Demonstrate the ability to edit content for specific B2B buyer personas. ï
- ¬ Proven multitasker, able to edit content for multiple client products, prioritizemultiple stakeholder needs, and meet aggressive deadlines. ï
- ¬ Strong editorial leadership background and proofreading skills, as well as experience owning editorial and style guides..
Brighttail Digital Sdn Bhd is set up as a Marketing-as-a-Service (Maas) outsourcing company that is committed to use emerging technologies and software in the provision of its services. It's main services include: - B2B Digital Marketing -B2B Inbound Marketing -B2B Thought Leadership Campaign -Attlassian Marketing - B2B Brand Strategy and Design
Bachelor's or Equivalent


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