Lead Product Researcher

2 days ago

Kuala Lumpur, Malaysia AirAsia Full time

Join our diverse product design team of researchers, designers, and writers who work collaboratively with product managers to produce human-centered designs and products. The researchers are stepping up by providing user insights to our peers in our daily conversations.

**Here’s a glimpse of your daily life as a Lead Product Researcher**
- Joining catch-up calls with designer on priorities
- Brainstorm and propose ideas to get user feedback or insights about the product
- Presenting insights for product and sync with designers on what’s next
- Engaging product managers and business stakeholders to raise awareness of issues that users face and recommend better solutions
- Ending the day by sharing and playing games on Friday team meeting

In essence, as a Senior Product Researcher, you’ll help us understand our customers’ needs and behaviours across different domains travel, e-commerce, or other platforms and deliver insights that shape our products.

**Responsibilities**
- Define, plan, and conduct independent research on multiple aspects of products and experiences to drive actionable changes in airasia’s growth strategy
- Collect and analyse user behaviour using various research methods such as field studies, surveys, usability testing, benchmark studies, tracking, metrics, and online experiments
- Work with Product Designers, Product Managers, Software Engineers, and other Product Researchers to prioritise research opportunities in a fast-paced and rapidly changing environment
- Translate and incorporate complex technical and business requirements into research
- Advocate research findings to diverse audiences through written reports or creation of research artefacts
- Create and design a good-quality presentation to describe a study and the results in simple words (words of the users without losing the essence). Independently present the results of the study to the team and stakeholders.
- Provide feasible solutions or tips to solve operational problems and coordinate resources of business/operations teams to implement product experience based on data-driven decisions and research
- Takes ownership of the project and see it end-to-end from research to implementation
- Master the product research knowledge and assimilate it within airasia and guide the professional growth of team members

**Minimum Requirements**
- Experience integrating product research into product designs and design practices
- Ability to judge research feasibility to solve the product’s core experience problem
- Effective interpersonal, communication, negotiation, and collaboration skills
- Prior experiences working alongside product team is preferred
- A Bachelor’s Degree in a related field is preferred

**Link connection**

Develop the steps and linking of user value-oriented thinking;
clearly experience the demonstrated evolution process and principle; and replicate the project methods and efficiency to influence others

**Horizontal fields**
Study cross-disciplinary content, and accept new attempts in daily work; use familiar knowledge and skills to reflect and optimize the existing system; and understand the business modules resulting from the breakdown of business strategy in facilitating the implementation of strategies;

**Breaking through the bottleneck**
Avoid blindly blaming others, and make breakthroughs in identifying new opportunities and new ideas and drive the achievement of the results; reasonably coordinate and use the resources, and set the periodical targets of the business; give consideration to multiple factors to advance the business in an orderly manner, and follow up on the effect;

**Highly efficient organization**
Take overall control, and clearly set up the plan and operation of the medium-sized project; procure project participants to achieve the common goals by integrating the differences in content; and predict the risks in advance, and seek to resolve major changes and emergencies;

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