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Digital Advertising Specialist

1 month ago

Kuala Lumpur, Malaysia Nucleus Health Full time

We are currently looking for an experienced **Digital Advertising Specialist**, working remotely from Kuala Lumpur, Malaysia. Your primary role will be executing innovative digital advertising solutions for ROI-positive results. You should have strong sense of responsibility, be proactive and make data-driven recommendations.

Job Responsibilities:
? Develop and execute campaigns across digital channels such as paid search, display and programmatic.

? Collaborate with the internal teams to ensure proper setup of campaigns according to the best practices.

? Conduct extensive research on keywords, audience and placements.

? Create and present monthly reports with analysis of campaign performance along with recommendations for continual improvement.

? Monitor campaign performance and optimize based on performance data to meet and exceed client’s goals.

? Prepare media plans to forecast results and offer budget recommendations.

? Set up goal tracking through Google Analytics 4 & Google Tag Manager and troubleshoot, if required.

? Stay up to date with the latest developments and best practices.

? Assist Senior Strategist with paid search campaigns, as and when required.

? Report monthly, quarterly and annual performance with comparisons against historical forecasts, industry trends and seasonality insights.

? Present your reports and recommendations to the client

? Proactively perform regular optimization audit to maximize results.

? Set up Google Analytics 4 property, events and conversions using Google Tag Manager.

? Stay up-to-date with best practices and industry trends.

? Assist in development of overall digital marketing strategies.

? Configure and set up marketing automation platforms, such as HubSpot, Marketo, or Pardot, for multiple clients.

**Salary**: RM2,192.60 - RM7,465.46 per month

Schedule:

- Monday to Friday

Supplemental pay types:

- Commission pay

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