Digital Marketing Specialist

3 weeks ago

Kuala Lumpur, Malaysia HYGR SDN BHD Full time

We are looking for a highly skilled and motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a vital role in:

- Develop and execute performance marketing campaigns across Meta, TikTok, and Google platforms to drive user acquisition, engagement, and conversion.
- Plan and optimize media buying strategies to maximize return on ad spend (ROAS) and achieve key performance indicators (KPIs), including ATC rate, IC rate, and Conversion rate.
- Utilize data analysis tools, such as Supermetrics, to gather and analyze campaign performance data, identifying trends and opportunities for optimization.
- Integrate marketing efforts with Shopify platform, leveraging data insights to improve website traffic, customer engagement, and conversion rates.
- Collaborate cross-functionally with internal teams, including creative, product, and analytics, to align marketing initiatives with overall business goals.
- Stay up-to-date with industry trends and best practices in performance marketing, digital advertising, and e-commerce.
- Monitor and report on the competitive landscape, identifying opportunities and threats to inform strategic decision-making.
- Manage relationships with external partners, including media agencies and ad tech vendors, to ensure seamless execution of campaigns.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
- years of experience in performance marketing, with a proven track record of managing successful campaigns on Meta, TikTok, and Google platforms.
- Deep understanding of digital advertising ecosystems, including ad formats, targeting options, and bidding strategies.
- Proficiency in marketing analytics tools, such as Supermetrics, Google Analytics, Facebook Ads Manager, and TikTok Ads Manager, to track and measure campaign performance.
- Experience with e-commerce platforms, particularly Shopify, and knowledge of key metrics such as Average Order Value (AOV) and Customer Lifetime Value (CLV).
- Strong analytical skills and attention to detail, with the ability to derive actionable insights from complex data sets.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.
- Self-motivated and proactive, with a passion for staying ahead of industry trends and driving innovation in performance marketing.

**Job Requirements**:

- Minimum of a Diploma in a related field.
- At least 1 year of solid experience in a Digital Marketing role or equivalent.
- Experience working in a digital marketing and advertising company is an advantage.
- Basic experience in executing and managing ads across various channels, such as Facebook, TikTok, and SEM, is a bonus.
- Excellent knowledge of digital marketing concepts and best practices.
- Working knowledge of ad serving tools.
- Basic skills and experience in ad creative and copywriting.
- Analytical mindset and critical thinking skills.
- Resourceful, detail-oriented, and able to work with mínimal supervision.
- Good interpersonal and communication skills, with the ability to liaise with individuals at all levels.

**Job Types**: Full-time, Freelance, Internship

**Job Types**: Full-time, Freelance, Internship
Contract length: 12 months

**Salary**: RM3,500.00 - RM4,500.00 per month

**Benefits**:

- Opportunities for promotion

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Subang Jaya: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Facebook Advertising: 1 year (required)

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