B2b Content Marketing Executive

6 days ago


Malaysia Naluri Full time

**Location**: Full-time | Hybrid | Malaysia

**About Naluri**

We are a digital health therapeutics company operating across SEA, focused on the intersection of mental health and physical chronic diseases. We combine behavioural science, psychology, data science and digital design to help companies, healthcare providers, and ultimately, people on achieving a healthier lifestyle.

**What you'll be doing**:

- Collaborate with the marketing team to develop a comprehensive B2B content marketing strategy aligned with the company's goals, target audience, and brand positioning.
- Create high-quality, engaging, and informative content for various B2B channels, including articles, blog posts, whitepapers, case studies, e-books, infographics, website pages, and more.
- Stay updated with the latest trends, news, and developments in the health and wellness industry, specifically within the B2B landscape, and conduct market research to identify content opportunities and provide insights for content creation.
- Optimise content for search engines, conduct keyword research, implement on-page SEO best practices, and optimise content structure and formatting.
- Prepare monthly reports and analyse content trends to optimise content strategies and improve campaign effectiveness.
- Turn data and research into compelling narratives that establish a company’s expertise and viewpoints
- Work closely with the Marketing team to develop content roadmaps with topics that create demand and engage buyers at each stage of the buyer journey, and ensure that the designs align with the needs of its target audience

**What we’d love to have for the role**:

- Strong track record of planning and creating engaging content in multiple formats.
- Good command of English (verbally and written) with a keen eye for detail.
- Strong understanding of SEO best practices and experience with keyword research and optimisation.
- Excellent project management and organisational skills, with the ability to meet deadlines and manage multiple priorities.
- Ability to translate complex and technical information into simple educational content for B2B buyers.
- Team player with excellent interpersonal skills, able to collaborate effectively with cross-functional teams.

**Perks**:

- Flexible Paid Time-Off: We believe in work-life balance
- Medical Insurance or Allowance: Your well-being is our priority.
- Free use of our digital healthcare app, providing 24/7 access to medical experts.
- Free therapy sessions: Mental health matters too

**Our Culture**:

- We empower teams to prioritize customer value and plan their way to achieve it.
- We love our get-togethers - be they virtual or physical, over lunch or evening outings.
- We encourage the use of our unlimited vacation days policy (just ensure your team isn't left in the lurch)
- We thrive on principles like "Act like an Owner", "Keep it Simple", "Try and Error", "Fail fast", "Disagree and Commit", and "Think Big".

**Our People**:
We're a diverse group of Scuba Divers, Cooks, Travelers, and Enigmatologists (you might need to Google that), Video Gamer heroes, Movie Buffs, Readers, Swimmers, Board Gamers, Music Lovers, every other variety of people. You'll find a friend in someone here

**Growth Opportunities**:
Working with state-of-the-art AI technologies and the latest tools, you'll be learning from industry experts in a practical data-driven business environment. Bring your ideas, see them come to life, and impact our business and the people we serve.



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