Content Marketing Specialist-malaysia

6 days ago


Malaysia Lazada Full time

Location:
**Malaysia**
- Department: Marketing & Communications- Location: Malaysia- Team and Role Introduction:
**Responsibilities**:

- As part of the User Growth (Singapore) team, this role provides excellent exposure to user growth, platform operations and commercial topics. You will be part of a team responsible to drive platform traffic and user engagement strategies, supporting platform traffic and conversion. On a monthly basis, you'll be working with both regional and local stakeholders to identify key campaigns and the monthly contents creation targets/strategies, which you'll influence stakeholders cross-functionally to meet. You'll co-work with regional content marketing team to use internal tools to conduct content analysis and come up with actionable learnings. On a daily basis, you'll be using your creativity and content knowledge to improve traffic, maximizing the impact of onsite promotion while ensuring the contents integrated across various paid channels are aligned with internal policies. We'll be reliant on your sophisticated content marketing skills, supporting both business/commercial team improve broadcast message efficiently.

**Job Requirements**
- Requirements/Qualifications(must have):
- copy and content localization: ability to collaborate cross-functionally with regional content marketer to A/B test contents and use data proof to decipher content learnings and strategies.
- content owner: proven record of working cross-functionally and collaboratively, preferably experienced with co-working with 5+ teams to consolidate needed information and to turn such info to replicable content text or creatives.
- content review and approval: ability to manage content creation timeline by breaking down with lead time, setting up deadlines, influencing multiple stakeholders to meet deadlines, while managing the final texts and creatives compliant to company policies and regulations.- Requirements/Qualifications(good to have):



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