Content Marketing Lead

1 week ago

Malaysia Hunters International Sdn Bhd Full time

About the Company

A one-stop hub from digital marketing to software development, game development, telesales and customer service, our client accommodate to their clients from various industries such as gaming, e-Commerce, F&B and more. Our client take pride in their ability to comprehend their clients' business models and direction, and subsequently to develop tailored digital solutions.

Overview:

Our client is seeking a talented and experienced Content Marketing Lead to join our dynamic marketingteam. As the Content Marketing Lead, you will be responsible for developing and executing contentstrategies that drive brand awareness, engage our target audience, and generate leads. You will playa crucial role in shaping our brand voice and ensuring consistency across all content channels. Theideal candidate is a creative thinker, an excellent storyteller, and possesses a deep understanding ofcontent marketing best practices. This is an exciting opportunity to make a significant impact on ourbrand's growth and success.

Job Responsibilities:

  • Develop and execute a comprehensive content marketing strategy aligned with the company'sgoals and target audience.
  • Create high-quality, engaging, and compelling content across various channels, including blogposts, articles, social media, videos, infographics, case studies, whitepapers, and more.
  • Manage the content calendar, ensuring timely delivery of content that meets establisheddeadlines and aligns with marketing campaigns.
  • Conduct thorough research on industry trends, target audience preferences, and competitors'content strategies to identify opportunities for differentiation and innovation.
  • Collaborate with cross-functional teams, including marketing, design, and product, to ensurecontent aligns with brand guidelines and supports overall marketing initiatives.
  • Optimize content for SEO, incorporating relevant keywords and best practices to improveorganic search rankings and website traffic.
  • Monitor and analyse content performance metrics, using tools like Google Analytics, to gaininsights and make data-driven recommendations for improvement.
  • Stay up to date with industry trends, emerging technologies, and content marketing bestpractices to continuously enhance the effectiveness of our content strategies.
  • Manage and mentor a team of content creators, providing guidance, feedback, and support toensure the team's growth and success.
  • Collaborate with external partners as needed to augment content creation capabilities.

Job Requirements:

  • Bachelor's degree in marketing, Communications, Journalism, or a related field.
  • Proven experience in content marketing, with a strong portfolio demonstrating successfulcontent campaigns across various channels.
  • Excellent writing and editing skills, with a keen eye for detail and the ability to adapt writingstyle to target different audiences.
  • In-depth knowledge of content marketing best practices, including SEO, content distribution,and measurement.
  • Familiarity with content management systems (CMS), marketing automation tools, andanalytics platforms.
  • Strong project management skills, with the ability to prioritize and manage multiple projectssimultaneously.
  • Exceptional creativity and problem-solving skills, with the ability to think strategically andinnovatively.
  • Excellent interpersonal and communication skills, with the ability to collaborate effectivelywith cross-functional teams and senior stakeholders.
  • Strong leadership abilities, with experience managing and mentoring a team.
  • Passion for staying up-to-date with industry trends and emerging technologies in contentmarketing.

Consultant in charge

Ken Ng | |

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