Kol & Influencer Marketing Specialist / Kol
5 months ago
職責
- 使用多種管道定義、創建和管理跨認知、考慮和轉換的營銷獲取工作
- 分析並確定最佳內容推廣趨勢,以提供進一步的關鍵建議,從而發現接觸客戶和推動銷售流量的其他方式
- 處理影響者行銷策略師的端到端流程,從接觸合適的 KOL/影響者開始,創建並呈現簡報,並審查他們的績效
- 確保品牌對客戶來說始終是可識別的、最新的且令人興奮的
- 確保品牌在廣告和活動中保持一致
- 與產品開發和業務開發團隊密切合作,預測行銷活動的成長和行銷活動的投資報酬率
- 監督廣告、產品設計和其他形式的行銷,以保持品牌的一致性
- 管理 KOL/影響者的行銷活動種子,以提高品牌知名度和宣傳力度
要求
- 經證明最小。 2 年品牌行銷、KOL/影響者專家、數位行銷工作經驗,
- 流利的英語和中文/普通話,口語和書面
- 品牌傳播或相關專業學士學位
- 有美容品牌推廣經驗或對美容或護膚品有廣泛了解者優先
- 具有策略性思考以產生創新和原創想法的能力
- 強大的分析能力與創造性思考結合
- 數據驅動的思維與對數字的熱愛
- 優秀的溝通能力
- 了解最新趨勢和行銷最佳實踐
- 可以盡快加入
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