Marketing Automation Specialist

4 days ago

Kuala Lumpur, Malaysia BD Full time

**Job Description Summary**:
We are **the makers of possible**

BD is one of the largest global medical technology companies in the world. _Advancing the world of health_ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

**Why Join Us?**

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a **maker of possible **with us

**Job Description Summary**

We are seeking a talented and experienced Marketing Automation Specialist with proficiency in Marketo to join our regional team. As a Marketing Automation Specialist, you will play a crucial role in driving our marketing efforts through implementation, and optimization of automated marketing campaigns.

Reporting to the Omnichannel Manager based in Singapore, you will be working with Regional and Country teams to help achieve the marketing automation efficiency.

**Responsibilities**:

- Developing and implementing experimentation for all aspects of end-to-end marketing automation initiatives aligned with campaign strategy utilizing Marketo to drive lead generation, customer engagement, and conversion.
- Implement regionally designed best practices for data management, lead tracking, and performance measurement in connection with Marketo and Salesforce.
- Develop and implement prepopulated templates with different use cases for ease of use.
- Be the guardian of the automation process by making sure programs are aligned with commercial excellence.
- Design and conduct A/B tests for campaign optimization and improvement
- Gatekeeper of customer contact to prevent spamming from the various campaign teams; responsible for minimizing Unsubscribe rate
- Provide training and support to team members on Marketo usage and best practices.

**Requirements**:

- Bachelor’s degree in marketing, Business Administration, or related field.
- Minimum of 2 years of hands-on experience in marketing automation, with proficiency in Marketo, Eloqua, or SFMC.
- You have been using CRM platforms (Salesforce) in your day-to-day work and understand how data automation is structure to support Marketing plans.
- Understanding of marketing principles and strategies, with a focus on lead generation and customer engagement. Ideally in a B2B environment.
- Proven track record of developing and implementing successful marketing automation campaigns.
- Effective communication and collaboration skills, with the ability to work cross-functionally, cross
- country and influence stakeholders.
- Detail-oriented with a focus on quality and accuracy in campaign execution.
- Mandarin fluency is a plus Having worked in an agency is a plus.
- Genuinely passionate about the healthcare industry, making an impact.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

**Primary Work Location**: MYS Kuala Lumpur - Jalan Kerinchi

**Additional Locations**:
**Work Shift**:

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