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Digital Marketing Specialist

3 months ago

Port Klang, Malaysia BERSATU INTEGRATED LOGISTICS SDN BHD Full time

Responsibilities:
Develop and implement comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive customer acquisition for our logistics services.

Manage and optimize digital advertising campaigns across various platforms, including Google Ads, LinkedIn, and industry-specific platforms, to reach key decision-makers and stakeholders in the logistics sector.

Monitor and analyze the performance of digital marketing campaigns using relevant analytics tools, such as Google Analytics and social media analytics, to track key metrics and optimize campaign performance.

Stay informed about industry trends, market dynamics, and competitor activities to identify opportunities for differentiation and innovation in our digital marketing efforts.

Collaborate with cross-functional teams, including sales, operations, and IT, to align digital marketing initiatives with overall business goals and support lead generation and customer retention efforts.

Maintain brand consistency across all digital channels and ensure compliance with industry regulations and best practices.

Qualifications:
Bachelor's degree in marketing, communications, business, or a related field.

Proven experience in digital marketing, preferably within the logistics or transportation industry, with a track record of driving measurable results and achieving business objectives.

Analytical mindset with the ability to interpret data and insights to inform decision-making and optimize campaign performance.

Excellent written and verbal communication skills, with the ability to create compelling content and messaging for different digital channels and target audiences.

Creative thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement in digital marketing strategies and tactics.

Ability to manage multiple projects and prioritize tasks effectively in a fast-paced, deadline-driven environment.

Team player with strong interpersonal skills and the ability to collaborate effectively with colleagues at all levels of the organization.

Pay: RM2,300.00 - RM3,500.00 per month

**Benefits**:

- Health insurance

Ability to commute/relocate:

- Port Klang: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (required)
- Transportation management systems: 2 years (required)
- Logistics: 3 years (required)

**Location**:

- Port Klang (required)

Willingness to travel:

- 50% (preferred)

Expected Start Date: 04/25/2024