Country Manager

6 months ago


Kuala Lumpur, Malaysia Charmelis Consulting Full time

Our client is a prominent global retail and consumer product manufacturing player dedicated to delivering high-quality products and exceptional customer experiences. With a strong presence in Malaysia, they seek an experienced Country Manager to lead our operations and drive omnichannel marketing strategies to further expand their market share and brand presence.

**Responsibilities**:

- ** Strategic Leadership**: Develop and execute strategic plans to drive business growth, revenue targets, and market share expansion in Malaysia, with a primary focus on omnichannel marketing initiatives.
- ** Omnichannel Marketing Strategy**: Lead the development and implementation of omnichannel marketing strategies that integrate online and offline channels seamlessly, ensuring a cohesive brand experience across all touchpoints.
- ** Market Analysis**: Conduct comprehensive market analysis to identify consumer trends, competitive landscape, and growth opportunities, utilizing insights to inform strategic decision-making and marketing strategies.
- ** Brand Management**: Oversee brand positioning, messaging, and visual identity in the Malaysian market, ensuring consistency across all channels while adapting strategies to local market preferences and trends.
- ** Retail Channel Management**: Manage relationships with key retail partners, distributors, and wholesalers to optimize product placement, visibility, and promotional activities across retail channels.
- ** E-commerce Strategy**: Develop and execute e-commerce strategies to drive online sales growth, enhance digital presence, and capitalize on the growing e-commerce market in Malaysia.
- ** Campaign Management**: Lead the planning, execution, and evaluation of marketing campaigns, promotions, and activations, ensuring alignment with business objectives and budgetary constraints.
- ** Team Leadership**: Provide strong leadership and mentorship to the marketing team, fostering a culture of collaboration, innovation, and excellence to drive performance and results.
- ** Cross-functional Collaboration**: Collaborate closely with cross-functional teams, including sales, product development, supply chain, and finance, to ensure alignment of marketing efforts with overall business goals and objectives.
- ** Performance Measurement**: Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives, analyze results, and optimize strategies for continuous improvement.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
- Minimum of 10 years of experience in marketing management, focusing on omnichannel marketing strategies and operations within the retail or consumer product manufacturing industry.
- Proven track record of successfully developing and implementing omnichannel marketing strategies that drive revenue growth, market share expansion, and brand awareness.
- Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals and objectives.
- Excellent communication and interpersonal skills, with the ability to effectively engage with stakeholders at all internal and external levels.
- Strategic thinker with analytical capabilities, able to translate market insights into actionable marketing strategies and tactics.
- Experience working in Malaysia's retail or consumer product manufacturing industry is highly preferred.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.
- Fluency in English and proficiency in other languages spoken in Malaysia is advantageous.

EA License No.: 23S2046
KAH License No.: R1652932


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