Associate, Base Management

5 months ago

Bukit Jalil, Malaysia Astro Full time

WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.

“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”

JOB RESPONSIBILITIES:

- Identify upsell opportunities and craft the strategy and offers to maximize customers value and drive incremental subscription revenue growth.
- Plan and execute the monthly base/channel activities including the base segmentation, journey design and optimization for upselling campaigns
- Work closely with marketing to execute strategic/tactical marketing plans include go-to-market, ATLs and BTLs.
- Work closely with Sales team to optimize campaign performance including values proposition, narratives, challenges etc.
- Collaborate with data team to develop and enhance the base management/upsell model to drive better retention and conversion.
- Influence product roadmaps by synthesizing customer, viewership and campaign insights.
- Deliver campaign/performance report and provide actionable insights and recommendations.

**REQUIREMENTS**:

- Driven to understand customer and market needs, tailoring strategies accordingly.
- Strong analytical skills with proficiency in Microsoft Excel and relevant Power BI Tools.
- Strong problem-solving capabilities.
- Excellent communication, presentation and interpersonal skills.
- Independent and proactive.

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