Associate, Content Marketing

6 months ago

Bukit Jalil, Malaysia Astro Full time

WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.

“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”

JOB RESPONSIBILITIES:

- The Associate will be responsible in formulating marketing and media strategies for Malay Business that drives Malay channels and content brands, support new customer acquisition and utilize the full range of media assets available. This is achieved through building a strong brand positioning in the minds of the Malays through promoting content and communicating consumer benefits. Part of the primary function is to continuously monitor market and competitive dynamics, consumer behavior and brand & advertising performance to ensure that business and brand KPIs are delivered. Role also involves managing stakeholders from supporting departments and vendors.
- Whilst providing assistance to the SAVP Content Marketing, he/she will have the ultimate responsibility for ensuring full campaign delivery and management for the campaigns that he /she manages this includes delivering advertising campaigns on time and achieving the campaign objectives.
- Responsible for managing marketing operations fulfilments contacts (Legal) and payments (Finance) for all related projects. To manage the processes associated with the preparation and coordination of 3rd party meetings (vendors & agencies). Plans, organizes, implements and evaluates outcomes of the department’s strategic plans.
- To prepare and manage campaign budgets. The person is responsible in keeping track of all and to perform management duties to ensure timely and accurate information is disseminated to relevant parties and also to assist in ensuring campaign plans are coordinated for maximum effectiveness.

**REQUIREMENTS**:

- Excellent literacy/writing and presentation skills in English and Bahasa Malaysia
- Proficient in financial analysis (with impact to business)
- Creative skills - Video or image editing

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