Paid Media Ads Specialist

3 weeks ago

Kuala Lumpur, Malaysia Ink Global Full time

**Paid Media Ads Specialist**

We’re building something special and disrupting a stale sector by bringing our unique technology to the travel industry for the first time ever. **Navigator **is a global audience agency which accesses the 1st party data of the biggest airlines and travel booking sites globally. As we grow and learn, we are looking to add talent to our Campaign Management team to ensure our clients are onboarded as efficiently and as accurately as possible.

We are part of a wider legacy business which has been around for 27 years and have offices in London, New York, Miami, Singapore, and Kuala Lumpur.

**Navigator **prides itself on its culture which is one based on responsibility rather than hierarchy. We are a combination of diverse backgrounds, collaborating to put forward innovative, creative and strategic solutions to drive the business towards its vision.

**The role**:
We are on the lookout for a high-achieving Paid Media Ads Specialist with a proven track record in the industry to enhance our vibrant team. This role focuses on elevating our clients' campaigns across various Demand Side Platforms (DSPs) including Facebook Meta, Google Ads, and TikTok.

**Duties & Responsibilities**:

- Daily review and management of digital performance campaigns on Social Media Marketing: Facebook, Instagram, Google etc.
- Optimising and split testing to find the winning audiences which can scale and perform against client KPIs
- Work closely with the Account Management team on campaign performance updates so they can communicate with and manage our clients on a daily basis
- Manage/track optimization changes to establish best practice
- Collaborate working closely with the sales team aiding in the sales process as needed
- Handle and monitor campaign budgets and pacing
- Responsible for media planning and brief response
- Proven track record of increasing the performance on advertising campaigns and meeting clientele exceeding expectations

**Requirements**:

- Extensive knowledge of Meta and Google advertising
- Highly numerate and comfortable with digital marketing metrics (e.g. ROI, CPM, CPC, CPL, LTV)
- Digital advertising expertise with a commercial mindset
- Keen attention to detail and process driven approach; driving operational efficiencies across the business
- Experienced working in a fast paced and entrepreneurial organization
- Excellent communication skills - written, verbal and presentational.
- Performance driven, high analytical, strong commercial mindset with organizational and project management skills
- Fluent in English

**What We Offer**:

- Competitive Salary + EPF
- Health insurance
- Above-market annual leave allowance + all public holidays
- World class training and development, with lots of opportunity for growth
- Fun, energetic, and productive work environment
- A strong and supportive regional team
- Coaching and development programs with some of the best coaches on Earth
- The opportunity to drive growth on the best platforms in the market to target a travelling consumer
- A chance to work some of the biggest travel partners in the region
- International travel opportunities

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How many years have you been working in digital marketing industry?
- Have you ever worked at an media agency before?
- How many years of experience do you have with Meta Ad Manager?
- How many years of experience do you have with Google Ads Platform?

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