SEO and Aso Specialist
6 months ago
**Key Responsibilities**:
- Develop and implement effective search engine optimization (SEO) strategies to increase organic search visibility and ranking.
- Conduct keyword research and analysis to identify opportunities for content optimization.
- Optimize website content, landing pages, and paid search copy to improve SERP rankings.
- Manage and maintain the company's WordPress website, ensuring high performance, secure transactions, and a strong user experience.
- Stay up-to-date with the latest trends and changes in SEO, ASO, and digital marketing.
- Perform regular technical SEO audits and work with the development team to resolve issues.
- Implement and manage ASO strategies for mobile apps, including keyword research, description optimization, and monitoring app store rankings.
- Analyze performance metrics and use data-driven insights to optimize campaigns.
- Collaborate with content creators to guide the creation of SEO-friendly content.
- Provide regular reports on SEO/ASO progress and performance.
**Qualifications**:
- Proven experience in SEO and ASO with a track record of improving rankings and visibility.
- Strong knowledge of WordPress website development, including custom themes and plugins.
- Familiarity with website analytics tools.
- Experience with app store platforms (e.g., Apple App Store, Google Play Store) and app analytics.
- Understanding of search engine algorithms and ranking methods.
- Solid grasp of HTML, CSS, JavaScript, and other relevant web design coding languages.
- Excellent analytical, organizational, and time management skills.
- Strong communication and teamwork abilities to collaborate with various departments.
- Fluency in Chinese (Mandarin and/or Cantonese), with the ability to understand and engage with Chinese-speaking markets.
- Exhibit flexibility and willingness to take on ad-hoc tasks and assist with various projects as our startup grows and evolves. This may include helping with digital marketing campaigns, content creation, or other tasks outside of typical SEO/ASO duties.
**Education and Experience**:
- Bachelor's degree in Marketing, Computer Science, or a related field preferred.
- 5 years of experience in SEO, ASO, and WordPress development.
- Must be fluent in English and Chinese, with professional proficiency in reading, writing, and speaking.
Pay: RM4,500.00 - RM6,500.00 per month
Schedule:
- Fixed shift
- Monday to Friday
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