Aso & Gtm Lead (Go-to-market)
5 months ago
**Responsibilities**:
ASO (App Store Optimisation) Strategy Development:
- Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
- Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
- Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
GTM Planning and Execution:
- Lead go-to-market planning and execution for new app launches in various markets.
- Collaborate with local teams and agencies to develop targeted marketing content and campaigns.
- Utilize both organic and non-organic marketing channels to drive user acquisition and increase app downloads.
User Acquisition Optimization:
- Implement landing page optimization strategies to enhance user acquisition conversion rates.
- Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
- Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
Performance Monitoring and Reporting:
- Track and analyze key performance metrics related to ASO and user acquisition efforts.
- Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
- Stay updated on industry trends and best practices to maintain a competitive edge in the market.
**Requirements**:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of improving app rankings and driving user acquisition through ASO strategies.
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience working cross-functionally with internal teams and external agencies.
- Exceptional communication and project management skills.
- Creative thinking and problem-solving abilities.
- Hands-on leadership.
Hybrid
LI-MK1
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
**_ Are you ready to kickstart your future with us?_**
**Benefits**
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Personal data provided by applicants will be used for recruitment purposes only.
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