Sea Lead for Esfm

3 weeks ago

Kuala Lumpur, Malaysia Hewlett Packard Full time

SEA Lead for ESFM & Trade Marketing Execution manage Extended sales force activities. Building capability of the ESF’s to offer differentiated HP experience to the customers through consultative approach by focusing on the customer value proposition. Creating Policies and strategies for effective management of ESF resources with highest level of productivity in each country. Facilitate support for the country teams to have standardization in entire ESF motion starting from planning, deploying targets, monitoring performance with right sell-out visibility, through dashboarding analytical reports, hiring and grooming of the ESF fleet. Act as a bridge between the HQ and countries to ensure best in class execution on retail trade marketing through standardized systems and processes. Has accountability for results in terms of cost, direction and people management. Calendarization of activities within the given budget and innovative events and activities to have the connect with the right customer segment. Provides guidance on process improvements and recommends changes in alignment with business tactics and strategy for area of responsibility. Plans, manages and monitors operational/tactical activities of Staff. Staff members' work may involve strategic issues. Recruits and supports development of direct staff members. Typically reports to MG2 or Director.

Manages and controls activities in multiple countries within Southeast Asia which is part of a larger Greater Asia market. Facilitates coordination with the Trade marketing managers spread across the Southeast Asia region.

**What a SEA Lead for ESFM & Trade Marketing Execution does at HP**:

- Create and manage trade marketing through standardized systems and processes driven through a playbook
- Act as a bridge between the category, marketing and country GTM’s
- Attract, grow, motivate and maintain the right ESF talent; build a skilled team.
- Improve Trade Marketing Communications efficiencies through process, tools and collaboration.
- Ensure a world-class Trade Marketing execution, Optimize cost through effective operations and execution quality.
- Deliver awareness and demand generation programs that advance category leadership and deliver superior ROI.
- Set or lead Trade Marketing strategies, policies, standards and direction across the team.
- Contribute to the development and adoption of innovative Marketing principles and ideas across the team.
- Contribute as a business leader, advising senior-level management on critical Trade Marketing elements.
- Champion and drive adoption of leading-edge Team management and Trade Marketing techniques

**Individuals who do well in this role at HP, usually possess**:

- Degree/Masters in Marketing or Business Management
- Minimum 3~5 years of experience in hardcore Trade marketing function in an organization of repute.
- Knowledge and experience of best in class extended field force management practices
- In-depth understanding of customer journey and related retail elements
- Knowledge and experience in related field.
- Proven experience of operating in a large high-performance organization.
- High levels of tact and diplomacy.
- Consultative skills.
- Agency and budget management.
- Excellent writing, editing and oral communications skills.
- Ability to interact with all levels of the company top to bottom, including most senior company management.
- Best-in-class presentation and analytical skills
- Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere._
- #Li-Post_

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