Social Media Marketing Strategist

5 days ago

Kuala Lumpur, Malaysia Funding Societies | Modalku Group Full time

**Funding Societies | Modalku** is the largest SME digital financing platform in Southeast Asia. We are licensed and registered in Singapore, Indonesia, Thailand, Malaysia, and operating in Vietnam, and backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:

- **Grow Relentlessly**: Striving to become our best, most authentic selves.
- **Enable Teamwork, Disable Politics**: Only by forging togetherness, can we help each other succeed.
- **Test | Measure | Act**: Staying curious and reinventing ourselves, through innovation and experimentation.
- **Focus on Impact**: Creating impact through bias for action and tangible results.
- **Serve with Obsession**: Building win-win relationships for the long-term by having a customer obsession.

Are you a digital maven with a knack for strategic planning and a passion for social media? If you have a proven track record in social media and marketing communications, excel in project management, and thrive on crafting compelling content that drives brand success, we want to hear from you.

**What you will do**:

- Build and/or execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Lead content production for social media across two countries (MY & SG), encompassing copywriting, storyboarding, scripting, shooting, and styling to create engaging content that builds meaningful connections with our brands.
- Strategizing content pillars and sub-pillars for each social media platform to increase the visibility of the company’s social content.
- Oversee and establish guidelines for the writing style and tone of all content.
- Manage the end-to-end process of influencer campaigns, from approaching suitable KOLs/influencers, creating and presenting briefs, content development to performance review.
- Manage influencer content and moderate all User Generated Content (UGC) in accordance with the moderation policy for each community.
- Create editorial calendars and syndication schedules for social media.
- Collaborate with both internal and external stakeholders to manage reputation, drive integrated communication strategies and campaigns end-to-end solutions
- Stay up to date with the latest social media best practices, trends, tools and technologies. Innovate and experiment with new features and platforms.
- Monitor, analyze, and report on social media metrics to optimize performance.
- Continuously improve, analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Engage with followers, respond to comments and messages, and build a strong online community.
- Handle any social media crisis and develop communication plans to address issues effectively.
- Promote and support company events through online and offline, including creating event-specific content and engaging with attendees online.
- Any other ad hoc tasks assigned.

**Requirements**:
**What we are looking for**:

- Bachelor’s Degree or Professional Degree in Marketing / Mass Comm or any related field.
- At least 5 years of proven social media career experience.
- Excellent knowledge of each social media channel and good understanding of social media KPIs.
- Excellent communication and copywriting skills.
- Hands-on experience in content management.
- Good in visual creation and video editing skills especially video post on social media platforms, including Facebook, Instagram, TikTok, etc will be a plus.
- Capable of juggling multiple projects while maintaining a consistently high level of quality.
- Highly motivated and eager to learn, proactive and curious. Able to both receive and give constructive feedback with thoughtfulness and grace.
- Ability to work collaboratively with cross-functional teams and communicate effectively.
- Value-adding team player and able to work as a team with good interpersonal skills.
- Excellent planning, organization and time management skills with strong follow through abilities.
- Strong command of written and oral English and Bahasa Malaysia, with effective communication skills to leverage the team's abilities. Proficiency in Mandarin is an added advantage.

**Benefits**
- **Time off**:

- We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
- **Flexible Working** - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
- **Medical Benefits** - We offer health insurance coverage for our employe

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