Digital Marketing Manager

3 weeks ago


Bangsar, Malaysia MTM LAB SEA SDN BHD Full time

**1.** **Strategy Development**:

- Develop and execute digital marketing plans that resonate with the beauty industry’s target demographics.
- Create strategies to launch and promote new products, seasonal campaigns, and brand initiatives.
- Collaborate with product development teams to align marketing strategies with new product launches.
- Identify target audiences and create strategies to engage and acquire customers

**2.** **Digital Campaign Management**:

- Develop and curate visually appealing and engaging content tailored for beauty enthusiasts across different platforms.
- Monitor campaign performance metrics and optimize strategies to maximize ROI and engagement.

**3.** **Content Creation and Management**:

- Oversee content strategy for websites, social media, and other digital platforms.
- Ensure all content is aligned with the brand image and values while staying updated with beauty trends.
- Collaborate with influencers or beauty experts for user-generated content or endorsements.

**4.** **E-commerce and Website Optimization**:

- Optimize e-commerce platforms for seamless user experience and increased conversion rates.
- Implement SEO strategies specific to beauty keywords to drive traffic and improve search rankings.
- Analyze website analytics to identify opportunities for improvement and user engagement.

**5.** **Brand Engagement and Community Building**:

- Manage social media accounts and engage with beauty communities to build brand loyalty.
- Cultivate relationships with beauty influencers and collaborators to expand brand reach.
- Initiate and manage beauty-related events, webinars, or workshops to foster community engagement.

**6.** **Analytics and Reporting**:

- Track key performance indicators (KPIs) and generate reports to measure the success of campaigns.
- Use analytics tools to gain insights and make date-driven decisions to improve strategies.

**Salary**: From RM3,500.00 per month

Schedule:

- Day shift

Ability to Commute:

- Bangsar (required)

Ability to Relocate:

- Bangsar: Relocate before starting work (required)

Expected Start Date: 03/01/2024



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