Executive, Digital Marketing
2 weeks ago
Job Description
- Responsibilities
Managing AirAsia Academy digital marketing campaign for respective market.
Working closely with marketing team to plan digital strategy, understand local market behaviour and past campaign learning.
Provide support to Senior Digital Marketing Executive in day to day campaign optimization and reporting.
Execute search marketing strategy including keyword research, ad copywriting, performance tracking, reporting, A/B testing and day-to
- day optimization.
Identify trends, insights, and optimize campaign performance based on the insights gathered.
Proactively report all big successes, inconsistencies, under-performance or any other campaign-related metrics daily.
Create opportunities by staying current with new channels, software, and best practices.
Desired Skills & Experience
Strong analytical, problem solving and time management skills.
Demonstrate previous experience in implementing, tracking, managing medium to large campaigns on Facebook business manager, Power Editor, Google AdWords & AdWords Editor.
Demonstrate good knowledge in campaign optimization skills.
Full understanding of Google Analytics platform and functionalities.
Certifications in Google AdWords, Google Analytics & Facebook blueprint.
Demonstrate good communication skills and possess the ability to converse well with others.
**We are all different**:
- one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
**Search Firm Representatives **:
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