Channel & Field Marketing Specialist, Asean
2 weeks ago
This is a mission-critical and hands-on role focusing on exceptional execution of the Channel through marketing (MDF) and End-user marketing programs, campaigns and tactics across the ASEAN market with a key focus on primary markets such as Malaysia, Philippines, Singapore and Tier 2 growth markets such as Vietnam, Thailand and Indonesia.
This role is best suited to an enthusiastic marketer with a passion for fast-paced environments and a desire to build a technology marketing career in a fast-paced and varied environment.
- Working as part of the Asia Pacific Marketing team, completely focused on the ASEAN markets the role is responsible for executing marketing programs and activities that will engage our audience and grow the Sophos business, involved in supporting all aspects of campaign execution from scheduling webinars, eDMs, trade shows, sponsorships and communications, through to measurement & reporting of success. The Marketing team work closely with the sales team, ensuring a cohesive approach to deliver the goals for the region.
- Key to this role is the ability to work closely with sales and technical teams to ensure strong alignment on execution and end-to-end partnership, facilitating an environment that enables consistent teamwork and program success along with ensuring optimum Channel marketing to and through the program.
**Key Area’s of Responsibility**:
- ** Execute Regional Demand Generation Campaigns**: Implement the APJ & Global Integrated demand generation campaigns across ASEAN, ensuring consistency and efficiency. Adapt global materials for local execution, including variations in GTM execution, message, and timing.
- ** Coordinate Regional Activities**: Execute planned activities to meet regional business needs, ensuring effective collaboration and communication with field sales leadership and marketing teams.
- ** Collaborate with Regional Teams**: Work closely with the regional Digital Lead, PR Lead, and SDR Manager to ensure consistency and a seamless execution of activities.
- ** Performance Reporting and Optimisation**: Regularly report and review campaign performance with key stakeholders.
- ** Execute Go-To-Market Tactics**: Execute all determined and agreed elements of Go-To-Market tactics across ASEAN, including sponsorships, trade show
- ** Campaign Execution**: Work closely with the marketing operations team to handle all execution elements of campaigns and activities.
**Regional New Logo, Channel & Go To Market Activities**
- ** Execute Channel Communications and Programs**: Work with Channel and Country Leads to deliver effective ‘to channel’ communications.
- ** Optimise the MDF Channel Through Activities **work with key partners to help execute campaigns and activities as selected, approved and planned from the MDF Menu.
- ** Localise Partner Programs**: Adapt and implement programs to support partner recruitment, onboarding, and transactions using various communication strategies, including direct marketing, events, telemarketing, social media, and advertising.
- ** Event Execution**: Be responsible for the executive of some events in ASEAN, including virtual and in-person events.
- **Webinar Program Management**: Work as part of the team to execute a strong quarterly webinar program for both end user and partner audiences, ensuring relevance across ASEAN.
- ** Manage Partner Incentive Programs**: Administer and execute localised promotions related to the Partner Incentive (Sophos Rewards) program, including quarterly local SPIFFs.
- ** Annual Marketing Plan Execution**: Implement and manage the annual marketing plan, ensuring activities are on time, within budget, and delivering ROI.
**Reporting**
- ** Performance Reporting**: Utilise tools such as SFDC and Power BI to generate weekly, monthly, and quarterly performance reports on marketing activities.
- ** Provide Regular Reports**: Deliver regular performance reports with recommendations for improvement.
- ** Identify Key Metrics**: Work with marketing operations to identify and deliver key metrics that support the business.
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