Vice President, Brand Marketing Strategy and Budget

9 months ago


Malaysia CIMB Group Full time

Lead the brand and marketing strategic imperatives formulation tasks from initial discovery to operating plan generation
- Responsible for preparing the annual operating plan, annual budgeting and cost management
- Drive the data-drive and performance oriented culture in the communication channels / media mix planning and campaigns performance measurements
- Foster critical thinking mindset via effective use of data/reports for insight that provide an edge on brand, marketing and communications deliverables to the stakeholders
- Provide oversight on the key priorities and initiatives where needed



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