Brand Strategist

6 months ago

Malaysia Innity Full time

Overall Job Function

Job Overview: Strategise and develop content for own brand and build community through engaging activities and collaboration with relevant parties and partnership with other brands. Lead new executive through their career progression in ways of onboarding and involve in the improvement of procedures and execution.

Primary Responsibilities:

- Manage (plan, scheduling, copywriting, visualising) and co-develop the content strategy together with similar stakeholders from internal or external source.
- Research latest trends & updates, publish content on respective social media, and work with designers to brainstorm creatives.
- Monitor and analyse the performance of content published for internal learning and improvement.
- Plan and execute activities to engage with community on social media.
- Manage community’s reward and incentive with inventory products procured and Collaborate with community members for interviews & other special content.
- Manage community's helpdesk for all forms of queries or issues in a timely manner.
- Plans and execute in-app campaigns (includes campaign’s brief, budget allocation, generating the campaign in our platform, liaise with ops to live campaign in the app).
- Monitor campaigns via platform’s dashboard (filter through, approve, view draft, provide feedback, verify KOLs).
- Provide appropriate reporting, evaluation and optimization of all digital advertising initiatives.
- Manage and review ad request by SP team & allocate budget accordingly for ad campaigns.
- Ad copywriting and ideation with designers for creatives and Liaise with ops team to live the ad on its respective platforms.
- Identify potential brand partners as well as collaborators for community and business opportunities and Approach and form long term partnership relation with different merchant/vendor/brands.
- Creative Production: Assist in script writing, directing, filming & creating short and long form video content for YouTube and TikTok.
- Offline/Online Events: Assist in event preparation, ideation, content and awareness activities through social media platforms.
- Logistics & Delivery: Prepare, pack and arrange delivery of gifts/product for community/influencers.
- Reporting and Monitoring: Summarise and report activities of the month in a concise manner for internal learning and planning as well as for management perusal.
- Operating Procedures: Improvise current or introduce new procedures for delegation and expansion of current resources.
- Communication and Organisation: Ensure all associates are kept informed of work issues, alterations, and status and all completed works are organised and well documented for tracking purposes.

Specification and Requirement (Eligibility):

- With 1 year experience in a related/similar industry.
- With experience in online and offline marketing platforms & strategies, oral and written communications, and event management.
- Having creative thinking, good teamwork skills, a go-getter and pro-active attitude, good oral and written communication skills, adaptability, social media, event management skills, and familiarity with design software such as Adobe Photoshop and Illustrator would be a bonus.

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