Vice President, Group Brand Marketing Affluent

3 days ago

Malaysia CIMB Group Full time

**Responsibilities**:

- Planning and strategising of campaigns based on business and marketing objectives set.
- Manage Preferred marketing plan to win across MIST countries, working with Regional Preferred/WM heads and Consumer Marketing MY.
- Integration overall CIO advisory framework and House-views to double down on showcasing Wealth Advisory capabilities
- Work with MIST on targeted marketing campaigns that emphasize exclusivity, benefits, and personalized nature of services offered to Preferred clients to support WM & Deposit deepening
- Coordinate within Group Brand Marketing departments to execute preferred campaigns across all channels internally and externally, including above-the-line, below-the-line, activations, digital and social channels
- Manage calendars and timetables/milestones towards the completion of campaigns.
- Manage and liaise with third party agencies to ensure timely delivery of work that meets objectives and is executed to a high standard.
- Assist in managing internal and external workflow SOPs, performance tracking metrics, budget management tools, as well as regular reporting of key initiatives.
- Liaise with regional communications teams on a regular basis for review, tracking and sharing of selected initiatives and marketing activities, and assume a central role for best practices.
- Liaise with various business owners on the trademarking of products and services.

**Job Requirements**
- Possess a Bachelor's Degree from any reputable University
- Must have relevant experience especially in Branding for at least 7 years. Experience in Financial Institution, especially premium segment will be an added advantage
- Excellent communication skill (both written and verbal) is desirable
- Incumbent must be able to multitask, respond well under pressure and deadlines in a high performance and diverse work environment
- Able to manage budget and managing third party agencies

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