Digital Marketing Executive

4 days ago


Johor Bahru, Malaysia Agensi Pekerjaan Smarttrend Sdn Bhd Full time

**Key Responsibilities**:

- Execute high-performing media buys that support company growth and achieve a high return on advertising sales (ROAS).
- Be accountable for overall ad performance and profitability which includes reviewing of campaign performances over the weekend and ensuring positive user experience from advertisements.
- Conduct thorough market research and analysis to identify target audiences, media channels, and trends.
- Collate data and analysis for presentation purposes, including monthly meetings and weekly meetings with cross-functional teams such as copywriting and design teams
- Review and provide feedback on creatives from designers
- Copywriting for Google and Bing search campaigns
- Handle any other ad-hoc projects or tasks as assigned.

**Key Requirements**:

- Degree or higher (preferably in business/marketing or a related field) with a minimum of 1 year of experience in running sales-driven marketing campaigns on Facebook
- Some experience in Google Ads will be an advantage
- Strong proven knowledge of media-buying platforms and its compliance/guidelines such as Facebook, Bing, and Google Ads.
- Analytical mindset and a self-starter with the ability to develop solutions and next steps for campaign testing.
- Positive and can-do attitude when handling new marketing campaigns that require rigorous testing.
- Sense of ownership in one’s performance and its impact on company’s success which includes responsibly managing a 4-figure media buying daily budget and achieving the target ROAS.
- Conversant in English and possess a creative mindset which will be useful for conceptualizing ad creative ideas and crafting advertising assets in the form of copy, video, and images tailored to suit the target audience.

**This is a 100% remote role** where the potential hire must be equipped with the following to carry out this role effectively:

- Laptop / CPU with acceptable speed
- At least 2 monitor screen (inclusive of laptop screen)
- Headset with Mic (Noise cancelling)
- Webcam
- Designated Workstation
- Stable and strong power and internet connectivity
- Noise-free and conducive environment

**Job Types**: Full-time, Permanent

Pay: RM5,000.00 - RM6,000.00 per month

**Benefits**:

- Dental insurance
- Health insurance
- Work from home

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

Application Question(s):

- How many years of experience do you have in this related field?
- Do you have experience in running sales-driven marketing campaigns on Facebook?
- Do you have experience in handling/organizing campaigns that are more on sales and conversions?



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