Marketing Manager

2 weeks ago


Kuala Lumpur, Malaysia Hiredly X Full time

Build and lead the brand, expo marketing, and PR strategies.
- Plan and implement creative, effective tactics that differentiate the brand from the competition andalign with the overarching marketing communication strategy.
- Execute the communication strategy by leveraging key media, digital, social and interna lcommunication channels.
- Develop creative ideation/strategy that contributes to and is consistent with brand identity andbusiness objectives, elevating the brand through baby expo concepts.
- Manage forecasting, investment and reconciliation of brand budgets and be responsible for themarketing calendar planner.
- Lead the team on daily executions and campaign deliveries.
- Oversee and steer PR, and content strategy to generate compelling, engaging content to supportcontent-driven integrated strategy on socials, editorial, EDM, internal and externalcommunications.
- Demonstrate the creative energy and flair to bring campaigns to life across the full-range of brandtouch points.
- This role will work cross-functionally with digital marketing team, analytics, agencies, brand andcontent team to design and execute strategies for TCE Baby business growth.
- Should be a proficient marketer and understand the complexities and how various digitalchannels could be used to drive acquisition and retention.
- Drive marketing partnerships with new and existing partners and deliver effective partnershipcampaigns mapped to business objectives.
- Drive social media strategy and build an engaging online community on Facebook, Instagram, TikTok, and YouTube.
- Identify new growth opportunities, develop and implement strategies to capitalize on them.

**; Requirements**: - SKILLS
- Campaign Execution: applied skill in proper execution of marketing campaign/tactics in support ofthe program plan, Business Controls including managing budgets and cost control, adjustingcampaigns/tactics based on root cause analysis, Pipeline management including nurturing and progression.
- System: demonstrate knowledge of the marketing management system andutilization of standard reporting to provide quarterly updates regarding business performance or Expo business growth.
- People Management: able to lead/manage a team of 3 members

QUALIFICATIONS
- At least 3-5 years of working experience in Marketing and Branding.
- Able to work independently with mínimal supervision.
- Able to multitask and pay attention to details.
- Strong communication, presentation and analytical skills.
- Goodcommand of written and spoken in English, Malay, and Mandarin.
- Experiencedin leading and guiding a team ofminimum 3 people.
- Agile and able to work under pressure with multiple campaign projects and meet tight deadlines.
- Skills in Marketing Planning, Branding, Corporate Communication, and Social Media is an advantage.
- Strong understanding of branding principles and techniques.
- Background in Digital Marketing will be an added advantage.
- Willing to work in Plaza Arkadia, Desa ParkCity.


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