Digital Marketing Manager
1 month ago
**Digital Marketing Manager
**Your new company**
An established and leading educational institution is currently on the lookout for a Digital Marketing Manager to come on-board their business.
**Your new role**
- Managing the continuous improvement of the website, social assets, apps as well as the development of digital content and communication to enhance the customer experience and engagement.
- Planning and managing our social media platforms and community alongside our community engagement team.
- Tracking conversion rates and making improvements to the website and all other digital platforms.
- Identify trends, insights, and optimise spending and performance based on insights affecting our industry, channels, and communities.
**What you'll need to succeed**
- EDUCATION: Preferably BA/BS in marketing, communications, or equivalent working experience.
- EXPERIENCE: Preferably 5 years of proven experience in digital functions including (not limited to) digital strategy, content marketing, digital advertising, website strategy and deployment, user experience and architecture, agency, or consulting experience a plus.
- Experience with web analytics, A/B testing, and inbound marketing tactics and a knowledge base around CTAs and smart form features to optimise for lifecycle stage and progressively profile our leads. Google Analytics experience (certification a plus).
- Understanding and experience using JavaScript (jQuery, node.js, etc.), JSON, AJAX, HTML, CSS knowledge is required.
**What you'll get in return**
- Exposure to a leading multinational company in the market
- Career progression and experience by leading departments
- Attractive and competitive package
- Work from home benefits
**What you need to do now
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