Product Manager

5 months ago


Kuala Lumpur, Malaysia AirAsia Full time

The Product Manager is responsible for product planning, delivery and marketing throughout the product lifecycle.

They will develop a vision and roadmap for the product based on input from internal stakeholders, customers, market research and their own industry insight.

They will work closely with Development/Engineering and other teams to deliver products that align with this vision, meet market needs and are delivered to a consistently high-quality standard.

They will develop a forecast for the product based on input from marketing, sales, market analysts and their own experience and manage its delivery.

They will identify the key benefits and value of products. This will be used to create and maintain marketing plans and collateral (including web updates, product training materials and sales training).

**RESPONSIBILITIES**:

- Define the product strategy and roadmap set by Director of Strategy
- Manage the product throughout its lifecycle from concept to end-of-life
- Collect, manage and maintain traceability of requirements from all stakeholders across product releases
- Write the business case for investments and gain internal approval
- Write Product Requirements and Market Requirements documents
- Work with internal stakeholders and third parties to assess and establish partnerships
- Be the recognized expert in the business on the product, the market, relevant technology and the competition
- Develop core positioning and messaging for the product
- Perform product demos to customers and develop relationships in key clients (if B2B)
- Work with the Tech Lead to ensure delivery of agreed objectives
- Monitor, report and improve product performance
- Brief analysts and the press
- Run trials and MVPs, develop and deliver go to market launch plans
- Channel management and support
- Commission market and competitor research
- Promote the product to sales teams through sales training sessions, webinars, newsletters and other mechanisms
- Develop and deliver training to technical sales support
- Manage development and marketing projects to deliver to plan
- Collate feedback from sales and customers
- Represent the voice of the Tech Team in senior level management meetings
- Evangelize the product internally and externally
- Deliver a regular (e.g. monthly) volume, revenue and profit forecasts

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.



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