Marketing Creative Strategist

2 weeks ago


Kuala Lumpur, Malaysia THE D GROUP Full time

1. Create loyalty campaigns and strategies, including campaign mechanics, content ideation, and implementation planning for MNC clients.
2. Conduct market research regularly to maintain knowledge of audience trends and consumer behaviour, as well as perform competitor research to stay ahead of the market.
3. Identify trends and insights and have a strong analytical ability to evaluate campaign and brand development.
4. Collaborate with internal teams to create consumer journeys and optimize the user experience of campaigns.
5. Use social media tools to track the performance of KPI driven digital campaigns.
6. Collaborate with other departments, account excellence, developers, analysts, and designers team, to ensure that all marketing campaigns are aligned and executed effectively.
7. Prepare development rules and brief developers on the campaign web app development.

**; Requirements**:
- Currently pursuing a bachelor’s degree in marketing, Communications, Journalism, English, or a related field (or recently graduated).
- Exceptional writing and editing skills, with the ability to adapt the tone and style for different audiences and platforms.
- A creative mindset with a passion for storytelling and a keen eye for detail.
- Strong organizational and time management skills, with the ability to handle multiple projects and deadlines effectively.
- Positive attitude, willingness to learn, and a collaborative team player.
- Knowledge of graphic design is a plus but not required.


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