User Growth Specialist

7 months ago


Kuala Lumpur, Malaysia EBC Group Full time

**Job Summary**:
We are in search of a dynamic and results-driven professional to join our marketing team as a User Growth Specialist (Focus EDM & Event Marketing). In this role, you will play a key part in expanding our user base through strategic EDM campaigns, engaging events, and innovative growth initiatives.

**Key Responsibilities**

**1. EDM Campaign Management**:

- Develop and execute effective EDM strategies to drive user engagement and retention.

**2. Event Planning and Execution**:

- Coordinate end-to-end logistics for live events to enhance brand visibility.
- Create compelling event marketing materials and promotional content.
- Collaborate with cross-functional teams to ensure a seamless event experience.

**3. User Growth Initiatives**:

- Devise and implement strategies to attract and acquire new users.
- Collaborate with product teams to optimize user onboarding experiences.
- Leverage data and analytics to identify growth opportunities and user behavior patterns.

**4. Content Creation**:

- Generate creative content for EDM campaigns, event promotions, and user acquisition initiatives.
- Collaborate with design teams to create visually appealing materials.
- Craft persuasive copy for EDMs, event invitations, and user-focused communications.

**5. Data Analysis and Reporting**:

- Monitor and analyze performance metrics for EDM campaigns, events, and user growth initiatives.
- Provide insights and recommendations for continuous improvement.
- Implement tracking mechanisms to measure the success of user acquisition efforts.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in EDM campaign management, event planning, and user growth strategies.
- Strong project management, organizational, and analytical skills.
- Excellent and meticulous written and verbal communication abilities.
- Creativity and a strategic mindset focused on user acquisition.


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