Digital Maerketing Expert
3 months ago
The job scope of a Digital Marketing Expert encompasses various responsibilities and tasks related to leveraging digital channels and strategies to promote brands, products, or services.
**Developing Digital Marketing Strategies**: Creating and implementing comprehensive digital marketing plans aligned with business goals. This includes identifying target audiences, selecting appropriate digital channels, and setting objectives for campaigns.
**Search Engine Optimization (SEO)**: Optimizing website content and structure to improve organic search engine rankings. Conducting keyword research, on-page SEO, and off-page SEO strategies to enhance online visibility.
**Paid Advertising Campaigns**: Managing and executing paid advertising campaigns across platforms like Google Ads, social media advertising (Facebook Ads, LinkedIn Ads, etc.), display advertising, and PPC (Pay-Per-Click) campaigns.
**Social Media Marketing**: Creating and implementing social media strategies to increase brand awareness, engagement, and customer acquisition. Monitoring social media trends, managing social media accounts, and analyzing performance metrics.
**Analytics and Reporting**: Monitoring digital marketing metrics and KPIs (Key Performance Indicators) to track campaign performance. Analyzing data using tools like Google Analytics, social media analytics, and other reporting tools to make data-driven decisions and optimize strategies.
**Conversion Rate Optimization (CRO)**: Identifying areas for improvement in the digital marketing funnel to increase conversion rates. Conducting A/B testing, user experience (UX) optimization, and implementing strategies to enhance conversion efficiency.
**Staying Updated with Trends**: Keeping abreast of the latest digital marketing trends, tools, and technologies. Adapting strategies accordingly to maximize effectiveness and maintain a competitive edge.
**Job Types**: Full-time, Part-time, Freelance
**Salary**: RM1,500.00 - RM5,000.00 per month
Ability to Commute:
- Kuala Lumpur (required)
Ability to Relocate:
- Kuala Lumpur: Relocate before starting work (required)
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