Sem Manager
2 weeks ago
**Position Overview**: We are looking for an experienced SEM Specialist to drive user acquisition and optimize advertising strategies within the Web3 currency space. This role involves managing network alliances, creating effective advertising materials, and analyzing channel performance to enhance conversion rates.
**Key Responsibilities**:
- **User Acquisition in Web3 Channels**:
- Develop and implement user acquisition strategies for network alliances in the Web3 currency sector, including Bitcoin Faucets and Display Affiliates.
- Create tailored advertising materials and copywriting suitable for various channels.
- Analyze channel conversion rates and characteristics to optimize performance.
- **User Acquisition in Traditional Channels**:
- Manage information flow advertising across traditional internet channels, including Android, iOS, and web platforms.
- Design channel-specific materials and copy to maximize new user acquisition.
- Understand and analyze the conversion metrics and characteristics of each advertising channel.
- **Market Analysis**:
- Utilize overseas mobile tools and third-party tools to enhance advertising efforts and performance.
- **Content Curation**:
- Regularly sort and analyze trending materials and topics within the currency circle to inform advertising strategies and content creation.
**Qualifications**:
- **Experience**:
- Minimum of 3 years of experience in advertising or SEM, with a strong focus on digital marketing.
- Prior experience in the Web3 or cryptocurrency space is a plus.
- **Skills**:
- Familiarity with click conversion logic and the operational mechanics of advertising links.
- Strong analytical skills to interpret data and optimize advertising strategies effectively.
- Proficient in creating compelling copy and materials for diverse channels.
- **Work Ethic**:
- Demonstrated patience and a responsible attitude towards daily operations and tasks.
- Strong attention to detail and ability to manage multiple projects simultaneously.
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