Marketing Executive

8 months ago


Subang Jaya, Malaysia Pacific Senior Living Sdn Bhd Full time

主要責任:

制定行銷策略:
- 與高階管理層合作制定符合業務目標的全面行銷策略。
- 進行市場研究以確定目標人群、趨勢和競爭對手。
- 利用市場研究的見解有效地客製化行銷活動。

品牌管理:
- 在所有行銷管道中維護和提升公司的品牌形象。
- 確保實施品牌指南,以確保訊息傳遞和視覺識別的一致性。
- 監控品牌績效並根據需要調整策略以保持相關性和競爭力。

數位行銷:
- 監督數位行銷工作,包括網站管理、社群媒體行銷、電子郵件活動和線上廣告。
- 分析數位行銷指標以評估行銷活動績效並優化策略以實現最大效果。
- 隨時了解數位行銷趨勢和技術,以發現新的成長機會。

內容創作:
- 為各種行銷材料創建引人注目的內容,包括小冊子、傳單、影片、部落格文章以及社交媒體
- 必須能夠在中國社群媒體平台上創建內容
- 確保所有內容都是量身定制的,能夠引起目標受眾的共鳴,並有效地傳達我們老年生活服務的好處。
- 與內部團隊和外部機構合作,製作符合品牌準則的高品質內容。

社區參與:
- 與當地社區、老年中心、醫療保健提供者和其他相關組織建立並維持關係。
- 組織活動、研討會和資訊發布會,以提高我們的服務意識並促進社區參與。
- 代表公司參加行業會議、貿易展覽、路演、活動和社交活動,以推廣我們的品牌並建立專業聯繫。

績效追蹤與報告:
- 使用相關 KPI 和分析工具追蹤行銷活動和計劃的績效。
- 準備定期報告,詳細說明主要發現、見解和改進建議。
- 向高階管理層和利害關係人展示調查結果,提供可行的見解,為決策提供依據,並與銷售團隊合作進行潛在客戶開發活動

資格:
- 行銷、傳播、工商管理或相關領域的學士學位。
- 擁有豐富的行銷經驗,最好是在老年生活產業或相關領域。
- 對數位行銷管道和技術有深入的了解。
- 優秀的書面和口頭溝通能力
- 富有創意的思想家,對設計和品牌有著敏銳的洞察力。
- 熟練圖形設計軟體(例如 Adobe Creative Suite)將是一個額外優勢
- 能說流利的中文(國語或粵語)者優先。
- 能夠在快節奏的環境中獨立和協作工作。
- 較強的分析能力和熟練的數據分析工具。
- 熱衷於服務老年人並提高他們的生活品質。


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