Cn digital Marketing Consultant

3 weeks ago

Kuala Lumpur, Malaysia Accenture Full time

**About Accenture**

**About Capability Network**:
**Practice Overview**:
The Customer Sales & Service functional team is aligned to the Capability Network division of Accenture and works with clients across its marketing, sales, and services department. The team provides transformation services across three key offerings: Marketing Transformation, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing and sales strategies and thereby optimizing their cost to serve, thus improving revenue per customer.

The team is comprised of individuals who have an in-depth understanding of marketing, sales and services functions and experience across various industries like Communications and High Tech, Banking, Insurance, Energy, Utilities and Retail.

We are looking for passionate and driven individuals who will help define marketing and campaign strategies, design and implement Campaign Management/Martech/AdTech solutions and help optimize our client’s marketing campaigns and operations. Individuals must have good communication skills, knowledge in relevant technologies, innovative thinking, and commitment to quality.

**Principal Duties and Responsibilities**:

- Extensive experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Ability to conduct behavior analysis to define and optimize campaigns with proficiency at end to end channel management- Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Google Marketing platform, Google Ads, Linked In Ads, Facebook Ads and other paid media/ organic marketing tools and platforms
- Ability to define data requirements, and use the relevant insights for campaign and strategy optimization
- Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment
- Ability to understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging
- Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.
- Ability to drive the engagement with mínimal supervisor involvement and should be able to work independently from onshore/offshore
- Ability to establish and build on working relationships effectively
- Able to calculate and simulate impact of leads generated through digital channel and quantify channel ROI
- Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks

**Qualifications**:

- Master of Business Administration / Post Graduate Diploma in Management
- Digital Marketing certifications, Mar-tech tools certifications

**Experience**:
- Experience of working in South East Asia / with South East Asian clients
- Managing full spectrum of Marketing program execution from strategy definition to technical delivery
- Designing interventions to drive customer acquisition / customer engagement
- Monitoring trends, analyzing data, to optimize marketing campaigns
- Exposure to analytical and data visualization tools
- Identifying marketing process improvement opportunities
- Developing business case for campaign strategies, technology solutions
- Developing / supporting development of martech platform technology- Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution
- Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques

**Key Competencies and Skills**:

- Ability to use insights for campaign and strategy optimization
- Ability to drive the engagement with mínimal supervisor involvement and should be able to work independently from onshore/offshore
- Ability to establish and build on working relationships effectively
- Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls, and technology
- Experience in working with middle to senior management levels within existing organization / client organizations

**Additional Information**:

- Excellent oral and written communication skills
- Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
- Highly organized, proven ability to develop efficient processes that elevate team performance and drive results
- Proven success in navigating global matrixed environments and / or experience in client facing roles
- Ability to work effectively in a remote, virtual, global environment
- Ability to work in a fast paced and unstructured environment
- Exposure to t

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