Digital Marketing Manager

2 weeks ago


Kuala Lumpur, Malaysia Prenetics Full time

Prenetics is a leading genomics and precision oncology company dedicated to transforming patient care through advanced genomic and molecular technologies. Our new business focus is on precision oncology, specifically on early detection and treatment. We recently acquired ACT Genomics, the only Asia-based company to receive FDA clearance, has enabled us to expand our capabilities and offer comprehensive cancer solutions to patients worldwide.

Our team of world-class scientists, healthcare experts, and technology innovators are committed to driving forward precision oncology to improve patient outcomes. At Prenetics, we believe that every patient deserves personalized, effective, and affordable cancer care, and we are dedicated to making that a reality. Prenetics is listed on NASDAQ with the ticker PRE.

**What You’ll Do**
- Develop and execute funnel-based digital marketing strategies to drive traffic to the website, lead generation, increase conversions, and boost sales
- Create and manage end-to-end digital advertising campaigns (FBIG ads, Google ads, YouTube ads, SEM, and more) including goals definition, budget management, external agency management, platform reporting and optimizations
- Oversee and implement the paid marketing strategy alongside our paid marketing agency
- Analyze and report on the performance of marketing campaigns and making data-driven decisions to improve ROAS & ROI
- Ensure data tracking and analytics at the highest level. Develop conversion, pixel, and event tracking on the website and across various digital platforms
- Ensure the consistency of the brand narratives, visual identity, and voice across all platforms and campaigns
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Collaborate constantly with internal teams: review ads performance with local market specialists, creative and content teams, and ensure cross department alignment.

**Requirements**:

- Problem-solver: Demonstrated ability to identify and overcome obstacles in achieving user acquisition targets.
- Test & Learn Mentality: A willingness to experiment with new channels and methodologies, while analyzing the results to inform future decisions.
- User Centric Mindset: The ability to think from the user's perspective and create seamless user journeys.
- Data Driven: The ability to make informed decisions by utilizing existing data and connecting it to business performance.
- Business Driven Marketer: A strategic mindset that can bridge the gap between marketing and business performance.
- Expert in SEM & Paid Social: Proven hands-on experience in managing Google Ads and paid social campaigns
- Highly Autonomous: Organized, passionate, and self-motivated, with a can-do attitude, capable of managing end-to-end projects.
- Excellent command in Cantonese and English. Good in spoken and written English;

**Qualifications**:

- A Bachelor's degree or equivalent
- Over 5 years of relevant digital marketing experience
- Strong organizational, multitasking, and deadline management skills.
- Experience and track record in digital funnel implementation
- Advanced experience in paid ad buys, ideally across global markets.
- Experience in managing digital marketing agencies
- Proven track record in managing content creation, both written and visual

**Benefits**
- Work and learn from a vibrant international team with diverse backgrounds
- Dynamic, fast-paced environment in a non-hierarchical culture

**Get to know us; Get to know our DNA**

As a genetics testing company, we are proud to share what makes us Prenetics. Simply put, our DNA is **P-R-E-N-E-T-I-C-S** See what each word of our company name means:
**Passion**
- You love what you do and accomplish amazing result
- You spread positivity, bring enthusiasm to work and inspire team members
- You drive team toward specific goals, even when they seem unlikely or difficult

**Resilience**
- You embrace changes and be able to drive through uncertainty, ambiguity and uncomfortable situations
- You bounce back quickly from setbacks and challenges
- You are persistent and determined to achieve the desired outcome

**Empowerment**
- You trust others to play their positions well like an elite sports team
- You foster a strong team spirit while encouraging others to take initiatives and risks
- You create a space to allow team to grow and hold each other accountable

**iNtegrity**
- You are trustworthy and lead by example
- You are consistent in your message and action all the times
- You deliver what you have promised

**Epic**
- You challenge your own comfort zone and always outperform yourself
- You make meaningful and amazing impact to the world
- You dare to take risks

**Transparency**
- You are completely honest and committed to giving candid feedbacks, no matter how challenging it might be
- You share ideas, knowledge and skills that empower others and create access to infor



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