B2b Marketing Specialist

5 months ago


Bangsar South, Malaysia Aspert Innovations Sdn Bhd (944396-H) Full time

We are seeking a talented and innovative Marketing Specialist to lead our branding and lead generation efforts for SAP Business One. As a Marketing Specialist, you will play a vital role in establishing and promoting our company's brand identity as a premier SAP Business One partner while driving lead generation to fuel our growth. Your creativity, strategic thinking, and results-driven approach will be critical in positioning our company as a preferred choice among SMEs seeking SAP Business One solutions. If you are passionate about branding, lead generation, and the dynamic world of ERP software marketing, we want you to be a part of our team.

**Responsibilities**:

- ** Branding Strategy**:Develop and execute a comprehensive branding strategy that aligns with our company's mission, vision, and core values. Create compelling brand messaging and positioning that resonates with SMEs seeking SAP Business One solutions.
- **Visual Brand Identity**:Collaborate with the design team to create a visually captivating and consistent brand identity, including logos, color palettes, marketing collaterals, and website design.
- **Lead Generation Campaigns**:Plan and execute lead generation campaigns to attract and nurture potential customers. Utilize digital marketing channels, SEO, SEM, and targeted advertising to generate high-quality leads.
- **Content Marketing**:Create engaging and informative content, including blog posts, whitepapers, videos, and infographics, to showcase our expertise and value proposition to SME clients.
- **Social Media Management**:Manage our social media presence, engaging with followers and prospects, and leveraging platforms like LinkedIn, Facebook and other social media platform to expand our brand reach.
- **Customer Testimonials and Case Studies**:Utilize customer testimonials and case studies to demonstrate successful SAP Business One implementations and build credibility.
- **Competitive Analysis**:Conduct regular competitive analysis to identify opportunities for differentiation and improvement.
Data Analysis: Track and analyze marketing performance metrics, generating regular reports to measure the effectiveness of branding and lead generation efforts.

**Skills and Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (3+ years) in branding, B2B marketing and lead generation, preferably in the technology, software, or ERP industry.
- Strong understanding of SME marketing dynamics and the SAP Business One or ERP market.
- Creativity and strategic thinking in developing brand stories and lead generation campaigns.
- Proficiency in _digital marketing channels, SEO, SEM, and social media marketing_.
- Excellent communication skills, both written and verbal in English, Malay and Chinese, to craft compelling marketing content and engage with prospects.
- Data-driven mindset, with the ability to analyze marketing metrics and make data-backed decisions.
- Knowledge of design software and collaboration with design teams for brand visuals.
- Strong project management skills to handle multiple branding and lead generation initiatives simultaneously.



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