Digital Marketing Executive
2 weeks ago
**INITIA GROUP IS EXPANDING**
**Type of Employment**: Full-time
**Rate**: RM 5,000- RM 6,000/month
**Work Arrangement**: Work-from-home / Hybrid Set-up (Kuala Lumpur, Malaysia)
- **Digital Marketing Executive**_ _develops and oversees marketing campaigns to promote products and services. The role of a digital marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution._
**THE JOB**:
- Conduct market research for social media campaigns & **give-away ideas.**:
- Focusing on collaboration with INITIA group brands and giveaway posts.
- Outreach to other brands for collaboration & cross-campaign.
- Propose and outline campaign planning for giveaway & collaborations to ensure smooth delivery.
- Facilitate the partnership activities between social media influencers, industry key opinion leaders (KOL) and our brands
- Liaise with Brand/Outlet Manager for give-away & collaboration deliverables.
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Conducting research and analyzing data to identify and define audiences
- Conducting research to identify new trends in digital marketing, new technologies, particularly developments in mobile and social media marketing
- Managing brands social media platforms and content creation.
- Writing and proofreading creative copy
- Maintain and update social media content and outlet’s promotion regularly
- Handle marketing/ conversion campaign’s leads (Whatsapp Enquiries/Meta)
- Daily tracking of leads into tracking dashboard
- Follow up on leads & un-closed enquiries
- Maintain and update social media content and outlet’s promotion regularly
**WHAT WE ARE LOOKING FOR**:
- Graduate of Bachelor’s in Marketing or related course
- At least 2-3 years of related experience
- Able to work in fast-paced environment
- Proven problem solving skills
- Achieving results/delivering performance
- Technology & social media savvy
- Excellent creativity
**WHAT TO EXPECT**:
- Indulge in Result-based marketing activities
- Opportunity to work on diverse projects across various industries.
- Competitive salary
- Staff discounts, birthday voucher
- Leave entitlement
- Outpost opportunities (To Singapore)
**ABOUT US**:
**INITIA GROUP** is the biggest brand concept leader in Singapore & Malaysia. We have been in the beauty and F&B industry for years and are now in Lifestyle & Retail.. We are a fast-paced growing company, bringing all unique and on-trend concepts. We have a lot of expansions going on and we need additional talents in our growing family.
If you’re excited about our company’s vision for this position, we’d like to hear from you.
You may visit our website to learn more about us:
If you are interested please contact us at:
**APPLY NOW**
**Job Types**: Full-time, Permanent
Pay: RM5,000.00 - RM6,000.00 per month
**Benefits**:
- Professional development
- Work from home
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
**Education**:
- Bachelor's (required)
**Experience**:
- Digital marketing: 1 year (required)
**Language**:
- Mandarin (required)
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