Retail Marketing Executive, Mac

3 weeks ago

Malaysia The Estée Lauder Companies Full time

The Retail Marketing Executive is responsible for the planning and implementation of the Brand’s retail marketing calendars and activities across relevant channels especially during key retail moments. This position develops differentiated strategies and programs (merchandising, events, promotions) relevant to executional requirements and consumer target audience for each channel, monitors results and ensures competitiveness to grow the brand’s share.

**What You Will Achieve**
- **Develop Channel Specific Promotions**:Develop calendar for each channel and retailer with strategic differentiation aligned to consumer profile by leveraging CRM data to inform channel decisions. Manage all retailer activities and negotiate with Malls nationally ensuring all advertising and printed collateral maintains Brand standards/guidelines. Develop, execute, and conduct post-mortem on channel specific promotions to win in key moments and BAU.
- **Develop, Plan, And Implement Consumer Events**:Organise and execute incremental business building pop ups, events and promotions with our retailers and other external partners. Plus, track and measure impacts
- **Competitor Activity**: Closely monitor competitor activity including advertising, sampling, store literature, launch, and promotional activities
- **Develop Strong Relationship With Retailers**:Ensure we're always growing ahead of the channel to increase our share
- **Bring Retail Plans To Life In A 360-Degree Way**:Act as the conduit for all aspects of marketing within that channel but bring in consumer marketing and product marketing experts when needed

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.

**Qualifications**
**What You Will Need**
- Degree holder
- Minimum of 1 year of relevant experience in retail in trade marketing
- Strong analytical, communication and interpersonal skills
- Able to work independently and perform under pressure
- Possess strong communication, presentation and influencing skills

**What We Offer**
- We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

- Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
- Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
- Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities

**Who We Are**
We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles
- Unwavering commitment to quality and excellence.
- Infusing creativity and innovation throughout all aspects of the business.
- Nurturing and developing world-class talent.
- Cultivating an inclusive and diverse workplace.
- Acting responsibly and caring for the communities we serve.

**Job**: Marketing

**Primary Location**: Asia Pacific-MY
- **Job Type**: Standard

**Schedule**: Full-time

**Job Number**: 237499

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