Manager Content Marketing Operations
3 weeks ago
**Key Responsibilities**
- Transform the perception of unifi TV amongst the in-base customers from the brand and marketing perspective to increase awareness of the content offering. Able to push boundaries and excite customers.
- Responsible to engage in-base customers daily/weekly and propose effective communication channel and messaging.
- Work closely with creative teams. Translate vision and objective of campaigns with the creative teams (internal or agency) effectively to ensure goals are met.
- Strategize and create presentations with strong storytelling to 'sell' ideas of engaging the in-base customers to internal stakeholders and Content Providers.
- Coordinate and execute marketing initiatives end-to-end from ideation to performance tracking on multiple platforms like digital, social media, TV and direct communications to target customers.
- Collaborate closely with internal stakeholders like Content Acquisition, Group Marketing & PR, Customer Experience and Product in planning until execution stage.
- Flexible and work in short turnaround time to ensure target customers react to the campaigns.
- Able to project manage campaigns which involved multiple internal stakeholders to ensure that campaigns are launched successfully and timely.
- Aware and understand commercial and legal terms related to executing marketing campaigns to ensure that the team adheres to Content Providers' requirements.
Bachelor degree in Marketing, Digital Marketing, Media or Communications is required and a master degree is a plus.
**We Value**
- Minimum 5 years, hands-on marketing experience
- Experience in Conte/TV/Video industry, creating high-performing marketing campaigns to in-base/existing customers, creative ideation and process
- Strong communications and collaboration with internal stakeholders and Content Providers
- Excellent communications skill to articulate clearly in Bahasa Melayu and English because will be dealing directly with international Content Providers; also there will be basic copywriting tasks for creatives
- Able to make decisions based and provide solid recommendations based on research/data.
- Customer-centric mindset.
- Self-starter and resourceful, agile for quick turnarounds
- Highly organized and possess ability to work on multiple campaigns simultaneously
- Able to work out-of-office hours during peak times/campaigns
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