Ecommerce Data

1 day ago

Petaling Jaya, Malaysia Nestle Full time

**Position Snapshot**

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia (Nestlé Professional)
Full-time
Bachelor’s Degree
5+ years of experience

**Position Summary**

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, if you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

The eCommerce Data & Insights Specialist is responsible for leveraging all relevant data sources and all available data analysis solutions to deliver thorough analysis, reporting and insights on the market's digital & eCommerce channels performance, on the conversion funnel optimization opportunities and for supporting the market's Personalization initiatives. S/He is responsible to ensure data quality (compliance & tagging) guidelines are respected and implemented across the local organization. S/he is the go-to-persons for all analytics, testing, insights and reporting activities, supporting with quantitative and qualitative pre/post analysis the market's digital, data & personalization strategy definition as well as its execution. S/He actively monitor website and digital performance daily/ weekly/ monthly to identify trend and opportunity. S/He is responsible for advising ex-ante on best courses of action or recommending ex-post viable alternatives based on achieved outcomes as well as for identifying test hypothesis and for crafting and executing experiments that optimize conversion performance, that improve customer satisfaction and that inform strategy decisions.

**A day in the life of...**
- Coordinates relevant stakeholders to ensure all digital assets are tagged and compliant with both internal and external guidelines
- Owns, maintain and evolves the eCommerce Yearly forecast model and target monitoring
- Validates the KPIs, the measurements and owns the business case modelling.
- Execute the Digital Performance analysis plan, on time and quality, based on yearly activity plans and based on all available data and solutions.
- Work on monthly and campaign post analysis to provide valuable insight for next campaign performance.
- Monitor daily/ weekly/ monthly website and digital performance to identify opportunities.
- Builds and maintain state of the art reports and dashboard to meet both granular operational needs and executive performance reviews.
- Investigates local external best practices and submits internal improvements proposals to further enhance the global analytics, testing and insights activities/solutions.
- Work with external Research partners to complement internal analysis with external, contextual data.
- Contributes with data and insights in building data activation & personalization use cases working with cross-functional team to execute them and in line with the Personalization Strategy
- Defines the data activation strategy and mobilizes the cross-functional team for its execution
- Execute the local Data Literacy program activities to foster a data-driven mindset among market's stakeholders
- Promote a local culture of testing (A/B testing, iterative approaches, etc...) and Build awareness of existing Digital Analytics solutions and strategy
- Demystify Data & Analytics by supporting all stakeholders on leveraging data to make business decisions

**What will make you successful**
- Graduate with Bachelor's degree in Mathematics, Economics, Business, Computer Science or Engineering or equivalent experience
- At least 5 years + experience working in eCommerce/digital Analytics or equivalent experience
- Deep proficiency with analytics tools (Google Analytics Premium a plus)
- Proven ability to perform in-depth analysis, synthesize results, develop stories, build strategies and make recommendations to business and technical leaders
- Strong working knowledge of data visualization tools (PowerBi a plus), Big Query, SQL
- Good understanding of SEO / SEM, (Data Protection & MarTech solutions is a plus.)
- Proven experience in developing a data-driven mindset in a company
- Experience with a data analysis toolkit (Python, R) is a plus.

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