Associate Manager, Public Relations and Client

7 months ago

Kuala Lumpur, Malaysia PRecious Communications Pte. Ltd. Full time

We are seeking a dedicated Associate Manager to join our dynamic team at PRecious Communications. In this role, you will be responsible for initiating, developing and managing appropriate communication strategies and programmes to achieve clients’ objectives and be responsible for their overall successful implementation and management.

**Responsibilities**
- Account Management_
- Day-to-day management of account, including WIP meetings, according to agreed programme and scope of work
- Fully familiarise oneself with clients’ business and related industry, client contacts, and clients’ internal communication processes
- Prepare client monthly activity reports detailing all activities carried out for the month
- Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)
- Oversee and sign-off on all materials and reports for client submission
- Brief and manage third parties e.g. designers, photographers, event companies and vendors
- Manage and oversee client events, logistics and coordination
- Serve as account lead, manage client contact and correspondence
- Assist on budget and costing research
- Provide accurate deliverables and budget estimates using the PRecious Communications Estimator for projects & retainers
- Manage and track client deliverables and budgets to prevent over-servicing
- Proactively alert relevant director to any emerging client or budget issues
- Oversee media monitoring, compilation of media clippings and media pitching
- Build and cultivate relationships with the media and influencers
- Brief clients’ spokesperson ahead of interviews
- Client Management & Strategy Counsel_
- Contribute strategic and creative inputs for clients’ PR programmes, proposals and at client meetings
- Provide client counsel, proactively build client trust and relationships
- Develop long-term strategic plans / recommendations for clients, ensuring alignment and integration with clients’ marketing and digital strategy and execution
- Support research for media training (e.g. research on media / journalists)
- Monitor and alert team and directors to emerging and potential PR or industry issues relevant to client
- Prepare recommendations to forestall or capitalise on emerging PR or industry issues
- Prepare comms programme or project evaluation reports at appropriate intervals
- Conduct periodic strategic comms programme reviews for clients and recommend adjustments if required
- Assist in media training of clients
- Content Development_
- Develop content (e.g. press releases, FAQs, media briefing materials, client briefing books, presentation decks, social / digital content, speeches / talking points, message house, editorial calendar)
- Adapt and customise content for different audience and formats
- Create hooks and create media / audience appeal (e.g. strong pitch, headline, caption)
- Use narrative and composition skills to tell a story
- Oversee and manage the quality of content development (writing skills, strategy) of juniors and provide final sign-off
- Teamwork and Management_
- Live and advocate PRecious Principles
- Manage, coach and train junior or new members
- Offer and help others beyond own scope of work
- Conduct training and sharing sessions
- Business Development & Management_
- Contribute in business development pitches and undertake research / intelligence gathering
- Provide business development leads as and when you come across them
- Identify organic business opportunities from existing clients locally and across countries
- Coach team members in business development skills
- Relevant PR/ integrated communications background
- Have 3-5 years of experience in PR agency, advertising or digital marketing agency or related company
- Proven track record of effective management of several accounts with strong media relations
- Team player who is able to maintain productive work relations within the organisation and across client network
- Ability to work independently and collaboratively in a fast-paced environment

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